Meghan Markle is thinking about a new name for her lifestyle brand, American Riviera Orchard (ARO), in case her current name doesn’t get approved, according to a source.
The U.S. Patent and Trademark Office recently rejected her application to use the ARO name, which has caused some confusion for her team.
The source mentioned that Meghan’s team might need to find a backup name, similar to what Kim Kardashian did when she had to change her shapewear brand name from Kimono to Skims due to cultural issues.
“The team is working on alternative names just in case,” the source said. “They’re a bit stressed but not too worried because Kim Kardashian also had to rebrand and it turned out fine.”
Changing the name now would be expensive because of all the branding work already done, but it’s not considered a disaster.
In March, Meghan Markle introduced her new lifestyle brand on social media and had filed for a trademark for the name American Riviera Orchard in February.
Her company aims to sell various home goods like cookbooks and tableware, as well as food and drink products such as jams and vegetable spreads. They are also considering adding a rose wine to their product line.
However, the trademark application was recently rejected. The U.S. Patent and Trademark Office (USPTO) said that “American Riviera” is a common nickname for the Santa Barbara, California area, which makes the name too generic and hard to trademark. The USPTO’s decision was announced on August 31.
The American Riviera refers to the California area, including Montecito, where Meghan Markle lives with Prince Harry and their children, Prince Archie, who is five, and Princess Lilibet, who is three.
Another source mentioned that trademark disputes are common in the U.S. and can usually be resolved. “It looks like American Riviera Orchard has received a few routine office actions, which is normal when filing for trademarks,” the source said.
The Sussexes have not yet commented on the situation.
Major Retailer To Slash 3.5% Of Jobs And Close 5 Mall Anchor Locations
A Major Retailer Will Close Five Mall Anchor Stores And Cut 3.5% Of Jobs
Macy’s unveiled a strategic restructuring strategy as a major step in reviving its image and adjusting to the constantly shifting retail scene. The venerable department store chain plans to close five of its full-line locations and reduce staff by 3.5%. This occurs as incoming CEO Jeff Gennette’s successor, Tony Spring, a new leader with new ideas, gets ready to assume over.
A corporate spokeswoman acknowledged the employment reduction, citing the necessity to become a more nimble and efficient organization in order to meet changing market and customer needs. This action is in line with Macy’s resolve to maintain its leadership in the cutthroat retail sector.
It is noteworthy that activist investors hoping to profit from Macy’s real estate holdings had made a bid that the retailer had been considering. Tony Spring will soon take over as CEO, thus this reorganization may indicate that Macy’s will once again prioritize its core competencies and long-term growth plans.
The outgoing CEO, Jeff Gennette, had earlier stated that the major shop reductions that had been going on since 2016—which included the closure of over 170 locations—had come to a stop with the announcement of the closures a year ago. Analysts for the sector have speculated that there may be more closures to come.
Increased presence in smaller, off-mall sites is one of Macy’s proactive efforts. In order to accommodate changing consumer tastes, executives have stressed the significance of striking the correct balance between in-store and off-mall establishments. Five full-line stores will be closed in the upcoming year as part of a broader initiative to maximize Macy’s shop portfolio.
The first publication to report on these changes was The Wall Street Journal, which referenced an internal memo to staff members that disclosed intentions to remove some 2,350 corporate roles in the upcoming month. Initiatives like supply chain automation, outsourcing, and quicker decision-making procedures targeted at boosting competitiveness and efficiency are predicted to be the main drivers of these reductions.
Apart from shutting down its locations, Macy’s is also planning to sell and move two of its furniture stores. This calculated move demonstrates Macy’s dedication to maximizing its asset base and reallocating funds where they will have the biggest impact.
The Macy’s anchor stores in the impacted malls—which are situated in Virginia, Florida, Hawaii, and California—will close. Although there may be some short-term interruptions, this is in keeping with Macy’s goal of building a network of stores that is more dynamic and effective.
Macy’s is setting out on this revolutionary journey with a conservative mindset, intent on upholding its heritage while adjusting to the reality of the new retail environment. Tony Spring’s new team is well-positioned to lead the business into a more promising future and maintain Macy’s position as a mainstay of American retail.
It will be interesting to watch how these developments pan out and how Macy’s redefines its position in the cutthroat retail market as this retail behemoth keeps changing. Watch this space for further information about Macy’s makeover and its attempts to remain competitive in the retail industry.
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