March 8th is “a global day celebrating the social, economic, cultural, and political achievements of women,” according to the official International Women’s Day website. Additionally, the day serves as a call to action to accelerate gender parity. 2018 saw a McDonald’s in Lynwood, California, that may have given you the impression that you were seeing ghosts.
When you glanced through your Facebook feed the following morning, you might have spotted something that looked like a glitch, or even that you were in an episode of Black Mirror. It was not an error; none of those notions were accurate.
It wasn’t a trick of the eyes: the iconic McDonald’s arches emblem was inverted. It had nothing to do with their ongoing Twitter beef with Wendy’s, and it just looked like a huge, bubbly “W.” In “celebration of women everywhere,” McDonald’s revealed that the emblem has been reversed.
Although the sign at the Lynwood, California restaurant may have already been flipped, McDonald’s turned its arches inside out on Thursday, March 8, International Women’s Day, across all of its social media platforms. Workers wore hats and shirts with the “W”-style emblem, and 100 retailers countrywide had unique packaging with the logo on them.
Wendy Lewis, a spokesman for McDonald’s, provided some context.
Wendy Lewis, the chief diversity officer at McDonald’s, stated, “We flipped our iconic arches for International Women’s Day for the first time in our brand history in honor of the extraordinary accomplishments of women everywhere and especially in our restaurants.”
Lauren Altmin, a McDonald’s spokesperson, continued, “The new logo honors women everywhere.” Altmin said, “We have a long history of supporting women in the workplace and giving them the chance to grow and succeed.” “We are proud to share that, in the United States, six out of ten restaurant managers are women today. We take pride in our diversity.” Every social media platform used by the company saw a change in the logo, and 100 restaurants got unique “packaging, crew shirts, hats, and bag stuffers.”
Similar steps have been made by other brands to recognize women. With the launch of the “Jane Walker” bottle, Johnnie Walker donated $1 from each bottle to organizations that support women. Gender-related discussions are still highly relevant in popular culture. And vice president of Johnnie Walker Stephanie Jacoby stated, “We firmly feel there is no better time than now to introduce our Jane Walker icon and contribute to trailblazing organizations that share our mission.” “We are honored to celebrate everyone’s contributions to the advancement of gender equality as well as the numerous accomplishments of women.”
Brawny started a campaign called “Strength Knows No Gender,” in which she substituted female characters for the Brawny Man and gave $100,000 to Girls, Inc., an organization that assists young women in developing their financial and leadership abilities. McDonald’s did not, however, declare that it would be contributing to this effort.
My Blood Froze When I Opened My Husband’s Drawer the Day after Moving in with Him
Freya was excited to start her new life with George at his family’s fairy-tale-like estate. Shortly after moving in, Valerie, the maid, gave Freya a cold stare and later tipped her off about George’s secret life with a message on Freya’s phone: “Check your husband’s drawer. The top left one, specifically. Then RUN!”
Inside the drawer, Freya found love letters and a key. The letters were written by George to a woman named Elena, revealing a deep past love and plans for a future together. The final letter was dated just three days before George proposed to Freya. The key led Freya to a dusty attic filled with photographs of George and Elena, including an ultrasound image of their unborn baby.
“Elena is my sister,” Valerie revealed. She explained that George had abandoned Elena when he learned their baby had Down syndrome, seeing them as a burden. George’s sister confirmed that the attic was his favorite room.
Freya, with Valerie’s support, confronted George’s family. “Is this true?” George’s father demanded. George’s silence was damning. The family fallout was swift; George was disinherited, and his inheritance was redirected to support Elena and her child.
Freya was granted a divorce and received assets meant for George. She used the funds to start a foundation for children with disabilities, managed by Valerie and supported by George’s mother. Freya turned her heartbreak into a mission to help others, ensuring a positive outcome from a devastating revelation.
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