In 2017, a Dairy Queen in Kewaskum, Wisconsin grabbed attention online with a message posted in its front window, causing quite a stir across the internet.
Some words or expressions, like ”Merry Christmas,” can stir up controversy, even when they seem harmless to some.
In a world filled with different beliefs and traditions, what feels like a simple greeting to one person might come across as exclusionary to another.
It’s that clash of perspectives that can turn a seemingly innocent phrase into a hot topic. Take, for example, a Dairy Queen in Wisconsin that made headlines with a bold sign on its window — sparking a heated debate online.
For years, a Dairy Queen in Kewaskum, Wisconsin, has proudly displayed a ”politically incorrect” sign on its window. While locals have long been familiar with it, back in 2017, an out-of-town customer took notice and set the internet on fire.
The store’s owner, Kevin Scheunemann, is the one who put up the sign, and he stands by its message.
“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” Scheunemann explained to WeAreGreenBay.com.
The sign in Kewaskum
So, what did the sign actually say?
It proudly declared the restaurant’s stance on “political incorrectness,” emphasizing holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also included the phrase “In God we trust” and offered free sundaes to veterans on Veteran’s Day.
According to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.
“I just felt it was more appropriate to disclose these kinds of expressions,” Scheunemann continued. “It just seems that those kinds of values and principles are becoming controversial in society.”
Despite the occasional controversy, Scheunemann stands firm, willing to have a conversation with anyone who disagrees, but also proud of his values.
”Pretty tasteless”
But as mentioned, not everyone agreed with Scheunemann’s perspective. One customer from Oregon posted the sign on Dairy Queen’s national Facebook page in 2017, complaining about its exclusive nature.
This sparked a flood of negative comments, with people like Steve Thomas from Milwaukee saying, “I feel this is a pretty tasteless thing to have posted at one of your franchises. The part I disagree with is his use of the term ‘snowflake’… he’s alienating half the population by using that term.”
Thomas continued, “The other thing I don’t like is him belittling ‘safe spaces.’ Young adults need a safe place to talk when they’re struggling but won’t go because of the criticism they might receive. That’s why I disagree with this sign.”
Despite the backlash, many showed their support for Scheunemann, with some people even traveling long distances to snap a picture with the owner.
I just had to post this. Naturally, it was really busy tonight. This customer comes up to counter and says he has…Posted by Kevin Scheunemann on Saturday, June 30, 2018
In response to the controversy, Dairy Queen released a statement:
“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or other franchise owners. We expect our franchisees and employees to treat every customer with dignity and respect.”
New controversy
Then in 2020, the same Dairy Queen found itself at the center of another debate when a Donald Trump campaign sign, placed next to the restaurant’s parking lot, was nearly stolen.
CCTV footage showed two people trying to take the large Trump sign, but they couldn’t fit it into their car. Scheunemann, who posted about the incident on Facebook, even offered a $500 Dairy Queen gift card for information leading to the suspects’ arrest.
Love it or hate it, Dairy Queen’s politically charged sign has certainly sparked conversation over the years.
Whether you’re all for Scheunemann’s unapologetic stance or feel it crosses a line, it’s clear that his message has struck a chord with people from all walks of life. From heated debates on social media to those who travel miles just to snap a photo with the sign, it’s a reminder of how a single statement can ignite a much larger conversation.
So, what do you think? Does Scheunemann’s sign represent standing strong in your beliefs, or is it a step too far in today’s divided world?
My Husband Refused to Take Photos of Me on Our Vacation — His Reason Shocked Me, but My Revenge Left Him in Tears
Hannah here, hello to all of you. I feel compelled to tell this experience even if it is tough to do so. I am 38 years old, the mother of two wonderful children, ages five and seven, and I have been married to my husband, Luke, for almost ten years. Like any couple, we have faced our fair share of difficulties. But more than anything else we’ve experienced, something that occurred on our most recent trip to Mexico truly startled me.
Envision the following: we are in Mexico, surrounded by breathtaking beaches and exquisite weather. This excursion had me giddy with anticipation. Admittedly, I had meticulously prepared everything since, well, I rarely get a break as a mom.
Our goal for this time together was to rekindle our relationship, unwind, and simply enjoy each other’s company. But Luke was acting strangely from the beginning. He would always say no when I asked him to take a picture with me or of me.
He might say, “I’m not in the mood,” or, “Can we do it later?” I didn’t give it much thought at first. Perhaps he was simply fatigued from the journey? However, it continued to occur.
I was wearing a new outfit that I had purchased especially for the trip, and we were on this gorgeous beach. It’s not often that I feel good about myself, especially with two kids and everything. “Could you take a picture of me with the sunset?” I requested Luke.
“Not now, Hannah,” he muttered, with a sigh.
I scowled, a little offended. “Why not? It will just require a moment.
He yelled, “I said I’m not in the mood,” and turned to walk away.
That hurt. We’re on vacation, what gives him the excuse that he can’t stop and take a picture? I was perplexed and humiliated.
I saw that he was extra careful with his phone the whole trip. Every time I passed, he would conceal the screen and even carry it into the restroom. I tried to ignore the feeling in my gut that something wasn’t right.
Luke was taking a shower one afternoon when I noticed his phone on the bed. The moment I picked it up, my heart raced. I had to know even though I know it’s immoral to violate someone’s privacy. I browsed his recent messages on his phone and unlocked it immediately.
A group chat with his friends was there. And my blood ran cold at what I read. “Imagine, guys, at her weight, she still wants me to take pictures of her,” he had written. In what part of the picture would she possibly fit? She has changed significantly since having birth.
My eyes filled with tears, and I felt as though I was gasping for air. Behind my back, this man—the father of my children and the man I loved—was saying such harsh things. I believed we were a couple and that he accepted me for who I am, but instead he was making fun of me in front of his pals.
I sat there in shock, putting his phone back. How was he able to? I was heartbroken and deceived. Even though our marriage was far from ideal, I never would have guessed he had such low regard for me. I cried in private so the kids wouldn’t hear.
My tears eventually stopped flowing, and I started to feel angry instead. I would not allow him to escape punishment for this. I had to take action to demonstrate to him the repercussions of his statements. That’s when it dawned on me.
I pulled out my phone and looked through the pictures I had shot on the journey. Choosing my favorites, I shared them on Facebook with the comment, “Searching for a new travel companion.” Is my appearance so unappealing that even my spouse is reluctant to have me photographed?
The post started receiving likes and comments almost instantly. Several of my acquaintances and friends also sent encouraging remarks. They expressed their dismay at Luke’s actions and complimented my pictures, calling me gorgeous. I did not elaborate on the details of his remarks, but the meaning was evident.
Luke realized my mood had changed as he got out of the shower. “Is everything alright?” he inquired, perhaps detecting the anxiety.
“It’s just fine,” I answered, not taking my eyes off my phone. I was unable to look him in the eye since I was still so hurt and angry.
I was still in awe over Luke’s betrayal the following day. The things he had spoken about me stayed with me. However, something occurred that caused this already complex scenario to get much more difficult.
I had learned just before our vacation that my uncle—whom I had never met—had passed away and bequeathed a sizeable estate to me.
I thought it would be a happy surprise to tell Luke this news, so I had planned to do so during our trip. However, after learning the truth about his true feelings for me, I chose to keep it to myself.
Luke’s mother, who had learned about the inheritance, somehow passed the message to him that morning. I had just finished packing our things and was about to call the trip when Luke entered the room with a bouquet of flowers.
I had noticed his embarrassed expression on a few other occasions when he realized he had made a mistake.
He began, “Hannah, I’m so sorry for everything,” and held the flowers out. I accepted them silently, waiting to see what more he had to say.
“I know I’ve been a jerk,” he went on. That was not the right thing for me to say. However, my dear, you can hire a trainer and drop some weight with your newfound wealth.
I was astounded by what I heard. Did he really think that an apology and a recommendation that I use my inheritance to make myself different for him would be enough? Racked with fury, I shot out, “Maybe I will, Luke. nevertheless, not so you can stare at me.
His expression was so precious. He thought I would simply forgive him and go on. But I had had enough. This was it—my breaking moment. “Luke, I’m divorcing you,” I stated, maintaining a calm tone despite my internal conflict.
His mouth dropped open as his eyes grew wide. Then he started crying, which surprised me. He pleaded, “Please, Hannah, don’t leave me.” “Now that I don’t have your money, all my plans are ruined. I was going to buy a new SUV to go off-road with my friends.”
I was in disbelief. I realized then how little he thought of me. What my money could buy him was what mattered, not our bond or our family. I fixed a pitying yet determined glance on him.
You seem to cherish my money more than I do. You won’t use my money or subject me to humiliation in order to get your SUV; you will find another way. Luke, good bye.
I left him then, feeling both strangely relieved and saddened at the same time. Though this wasn’t how I had imagined my life to go, I had to take responsibility for my happiness now.
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The remainder of the day was devoted to organizing my return home and initiating the divorce proceedings. My family and friends never stopped being there for me. I was able to reclaim my self-worth and confidence with the support of each message and comment.
I came to the realization that I didn’t require Luke or anybody else to affirm my worth or beauty. I was sufficient in my own right. I made the decision to go on with my life and put my children and myself first.
In the days that followed, I began exercising because I wanted to feel stronger and healthier, not because Luke suggested it. I made more time for friends, picked up new interests, and even thought about returning to school.
I ran into Luke at the mall one day. He half-complimented me, which astonished me. “Hey!” Hannah, I almost didn’t recognize you. You appear different. How are the kids and you doing?
I said, “We’re doing great,” not wishing to carry on the discussion.
“Hannah, I wanted to ask you if…”
Luke, I’m getting late. I have to be somewhere. I apologize, I said, and I turned to go. His normally composed, self-assured face was marred by sorrow and perplexity, as I could see from the corner of my eye.
But since I could finally live my life on my terms and feel confident in my own skin, that stopped bothering me. Instead of lamenting my failed marriage, I was prepared to go on with courage and self-love.
So, what are your thoughts? Did I respond appropriately, or did I go a bit too far in my response? In my position, what would you have done differently?
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