Jennifer Jensen from Texas celebrated her 30th birthday in New Zealand, immersing herself in nature. She brought a raincoat that soaked through in heavy rain. She recorded a complaint video that unexpectedly went viral. The famous clothing brand had to respond, and they did it in a way that exceeded expectations
“I bought this ‘rain jacket’ a couple days ago,” she started the video, revealing she had purchased the jacket specifically for its supposed waterproof capability, “I’m 100% sure that it’s raining outside, and I’m soaking wet.”
Pausing to showcase the picturesque scenery of New Zealand, she conveyed that her intent wasn’t to seek a refund. Instead, she had a unique request for the brand, “redesign this raincoat to make it waterproof and express deliver it up to the top of Hooker Valley Lake in New Zealand where I will be waiting.”
The complaint video quickly went viral, reaching over 11.6 million views and numerous comments. Audience pointed out the conspicuous silence from the famous clothing brand. However, the brand’s silence was broken with an epic marketing video.
In response, the brand shared a video on their TikTok page, revealing a staff member (skiier Jossi Wells in disguise) retrieving a red jacket from a local store in New Zealend. The video then showcased the employee boarding a helicopter to meet Jensen and deliver her new jacket.
The caption read, “We were busy express delivering Jenn her jacket at the top of the mountain. Thanks for the help, Jossi!” This post garnered over 4 million views and thousands of comments, including a delighted response from Jensen, “You guys definitely came through for me. We’ll give the new jacket a shot on my next rainy day hike,” she expressed.
Jennifer said she doesn’t understand why the first jacket didn’t function properly and wondered if it was just a ’one-time product malfunction’. “I made that short video thinking only my best friend would see it because I didn’t have a lot of followers at the time. I never imaged it would go viral and I didn’t post it expecting it would get any traction,” she said.
“I’m not an influencer and never set out to be one. I was just trying to make an unfortunate situation funny and lighthearted. I’m glad the company reached out to make amends for the customer experience let-down. It was a very fun and unexpected adventure.”
Later, Jennifer shared that she had already tested the new jacket on a rainy day, and it kept her dry for 8 miles.
This video has won the hearts of people worldwide. But even small companies can approach service with passion and pleasantly surprise their customers.
Teen Crochets Her Own Zendaya-Inspired Prom Dress for $60 — and in Just Three Days (Exclusive)
Imagine deciding to crochet your own prom dress from scratch with just four days to go before the event. It sounds impossible, doesn’t it? Not for 18-year-old Sarah Akinbuwa of Boston, though, who made this challenge a viral hit!
Sarah chose to rely on her amazing crochet abilities despite having only four days to prepare for her prom. What was the outcome? a gorgeous floor-length, pink, strapless gown that was modeled after Zendaya’s famous Valentino Haute Couture outfit from the 2023 SAG Awards.
Sarah reflected on her choice and said to PEOPLE, “I had to make a dress by hand.”
Sarah not only finished the gorgeous dress in three days, but she also crocheted a handbag and floor-length shrug to match. What talent and commitment!
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Sarah’s outfit was inspired by Zendaya’s SAG Awards gown, which had 190 roses on the skirt. Even though Sarah’s version was finished much faster, it is still quite intricate and beautiful.
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With over 26 million views, the TikTok film chronicling Sarah’s creative journey has already captured the attention of millions of people!
In a public restroom, Sarah is seen wearing the outfit in one of her TikTok videos, and a bystander couldn’t help but remark on her artistic work. “I love your dress,” the person was heard saying. Sarah happily replied, “Thank you, I made it.” I needed three days to complete it.
The compliments didn’t end there. Sarah told PEOPLE, “My friends loved the dress and I got tons of compliments.”
For Sarah, crocheting a gown in such a short amount of time was a natural challenge, even though it would appear overwhelming to others. Since she was twelve years old, she has been crocheting, gradually improving her talents.
In addition to making her own prom dress, Sarah accepts custom orders and crafts lovely, one-of-a-kind items for loved ones, acquaintances, and Instagram followers. Her crocheting abilities are unmatched!
And what about the future? Sarah intends to pursue a profession in fashion design. She has talent and imagination, so it’s not hard to envision her rising to prominence in the fashion industry.
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