When will companies Iearn that going woke isn’t a great idea, as it means that they’ll go broke sooner rather than later, or at least see their stocks and fortunes plummet? Not soon enough to not shoot themselves in the foot financially, apparentIy, as Victoria’s Secret just made the same woke mistake as innumerable companies before it and made a very bad business move rooted in wokeness.
What did it do? It replaced its astoundingly attractive “angels” with the woke, pink-haired, America-bashing soccer player Megan Rapinoe and a slew of “plus size” models.
That might have sounded great in a boardroom full of people sipping soy lattes and chowing down on kale chips, but most American women, when they buy Iingerie, don’t want to look like “plus size” models or Megan Rapinoe.
And so Victoria’s Secret stock has tumbled dramatically and the company has had to fire a slew of executives as its financial fortunes have soured, as the New York Post reported, saying, in a July of 2022 post, that the lingerie giant’s shares crashed to $26.80 and that it had Iaid off 160 management employees from its headquarters in Ohio, about 5% of its home office headcount.
That stock crash problem has continued for the brand, as the Iingerie giant’s stock is, as of the time this article was updated (January 12, 2024), just $24.23. When 2022 began, it’s stock price was still over $56, and the crash began in February of that year and has more or less continued since.
In any case, why might the stock crash have happened and the firings have been necessary? Well the NYP hints at the same issues mentioned above, saying (emphasis added), “Now it offers plus sizes and features plus-size models in its marketing as well as selling masectomy bras for the first time. It also Iaunched its first-ever Mother’s Day campaign last year.
Its stores are brighter and it’s championing more causes highlighting women’s achievements, tapping famous athletes Iike Megan Rapinoe and actress Priyanka Chopra Jonas to represent the brand.
My Parents Didn’t Show up for My School Graduation — Their Excuse Is Ridiculous
This story paints a bittersweet picture of resilience in the face of repeated disappointment, highlighting how family isn’t always defined by blood but by those who show up when it matters. Britt’s experience with her mom and stepfather is heartbreaking—they consistently let her down over trivial issues, never recognizing the significance of her accomplishments or the impact of their absence. Through it all, though, Justin and his family became Britt’s true support system, stepping in when her own family couldn’t.
Her decision to distance herself after her high school graduation showed strength, and yet, years later, her willingness to give them another chance speaks to her forgiving nature. Unfortunately, the second letdown underscored a painful truth: some people, no matter how much you hope or forgive, will not change their priorities.
Britt’s journey reminds us that we don’t have to keep waiting for people who continually disappoint us. The relationships we choose can be just as strong and meaningful as those we’re born into. It’s a story of finding strength in oneself and in those who truly show up, and a reminder that we have the right to redefine family to include those who respect and support us.
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