Few brands have the loyal following of In-N-Out Burger. If you live outside of California, it’s hard to really understand just how beIoved the brand is among its fans. If you live in California, it’s just a part of the experience. Until you leave, that is.
Most of that love comes from the fact that, as far as fast food goes, In-N-Out is about as good as it gets. Of course, a lot of its appeal also comes from the fact that the company’s 385 locations are located almost entirely in California and its neighboring states.
If, however, you live any further east of the Rockies, you’ve been out of luck. If that’s you, your only opportunity has been to find one when you travel west. Well, until now.
Last week, the company announced that it would be opening a corporate hub in Franklin, Tennessee, which will allow it to expand further east. In-N-Out also says it will be opening its first stores in the Nashville area by 2026.
If you’re a fan of animal-style fries, you understand that this is a big deal. It’s also a huge risk for the company and its brand. Here’s why:
This is a company that is fiercely opposed to change. It hasn’t added a menu item since 2018 (hot chocolate). It still sells just burgers, fries, soft drinks, and milkshakes. As a result, the restaurant is known for both fresh, great-tasting food and incredible customer service. I can think of only one other restaurant where you can get in a drive-thru line 30 cars deep and still have hot food in just a few minutes, and that one isn’t open on Sundays.
There is clearly a lot of demand for new locations. That seems like an argument for expanding to new states, but it’s also why the move is risky.
You see, over the past 75 years, In-N-Out has jeaIously guarded its brand. A big part of that has meant recognizing that fast growth isn’t everything if it means compromising quality. After all, quality is its brand.
In-N-Out only uses fresh, never-frozen ingredients–including its beef. That makes its burgers and fries taste better, but it also means the restaurant is limited in the areas it can serve.
The company also doesn’t franchise its locations. That has allowed it to maintain far more control over the level of service its restaurants provide, but has also meant it kept things close to home.
“You put us in every state and it takes away some of its luster,” said In-N-Out president Lynsi Snyder in a 2018 interview. She was right. Part of the reason the company’s burgers have such a loyal following is because they’re hard to get–especially if you live east of the Rocky Mountains.
It takes a lot of courage–if you think about it–to resist the temptation to grow at all costs. The thing is, most companies don’t consider that those costs are real, even if they aren’t immediately obvious. If the quaIity of your product gets worse the more customers you serve, you’re doing it wrong.
If, suddenly, there are In-N-Out Burger locations everywhere, it’s not as special. If you’re used to swinging by the Sepulvida location when you land at Los Angeles International Airport, and eating a Double-Double while watching planes land, it’s not quite as special an experience if you can get one on your way home from work.
On the other hand, there is value in meeting your customers where they are. In-N-Out is a restaurant, after all, not an amusement park. Sure, people look forward to eating there when they travel, but that doesn’t mean there isn’t room to grow–even if that means cautiously.
“Our Customers are our most important asset at In-N-Out, and we very much look forward to serving them in years to come, and becoming part of the wonderfuI communities in The Volunteer State,” said Synder in a statement. That’s an important acknowledgment–the part about customers being the company’s most important asset.
The interesting lesson here is that there is a balance between exclusivity and meeting your customers where they are. For a variety of reasons, In-N-Out has erred on the side of sticking close to home, even if that means it can’t serve all of its customers. That’s been a winning strategy so far, and I don’t think that will change just because it’s sIowly starting to open more locations farther east.
Lorenzo Lamas from ‘Falcon Crest’: Age, height, family, children, net worth
You could say Lorenzo Lamas was always destined to become an actor. His parents worked in the industry, and it didn’t take long before he entered it himself.
Lamas has starred in classics such as the television series Falcon Crest and the legendary film Grease. Still to this day, the California native is working as an actor – and at 65, he looks terrific!
However, Lamas’s life has had its ups and downs, and he’s gone through some rather tough times. Here’s all you need to know about Lorenzo and the many struggles he’s overcome.
One was getting over the fact that his son had an affair with his ex-wife.
Even as a young kid, Lorenzo Lamas’s stars had aligned where acting was concerned.
Born Lorenzo Fernando Lamas on January 20, 1958, in Santa Monica, California, he was raised by his mother Arlene Dahl, an American actress of Norwegian descent, and his father Fernando Lamas, an Argentinian who worked as an actor and director.
Lorenzo Lamas – early life
Lorenzo grew up in the fashionable area of Pacific Palisades, California. At age two, his parents divorced, and eight years later, he moved to New York with his father.
Lorenzo has often drawn upon the fact that his family comes from different parts of the world. He once starred as Dracula in a Halloween production of the famous Bram Stoker novel and had no problem at all adopting a different accent.
“I grew up with a man who had a voice like Dracula and every other bigger-than-life character you could ever think of in my father,” he told the New York Times in 2007. “I take a little bit from him to do the accent. I’ve also done four movies in Bulgaria.”
While Lorenzo was transitioning from a kid into a young man, his father had a pretty wild lifestyle. According to Lorenzo, his father had “been with every woman.” Yet as a child, he adored him.
“I idolized my father, especially as a young boy. He was bigger than life. He commanded the room. He’d done everything, seen everything,” he told Fox. “It’s pretty heady stuff to grow up with.”
“He was Latin, he was very judgmental, he thought a woman’s place was in the kitchen. He just happened to marry a woman who was a top ten box office star of the ’50s, and she retired to serve him!”
First work in acting
Lorenzo’s father married actress Esther Williams in 1969, a year after their move to “The Big Apple,” and life for Lorenzo got tough at times. For example, when Esther’s children visited, Lorenzo wasn’t even allowed to sleep in the house!
“He was many things, but he was also fair, so if he wasn’t going to allow another man’s children in his house, then he couldn’t allow me in the house,” he recalled.
“So my roommate was a Rolls Royce. I had a key that let me in the backdoor where there was a guest bathroom. But I came from military school, so living in a garage in Beverly Hills was plush to me. I had shared a urinal with 30 guys for the last four years. Looking back, I know that’s not normal. I know that I would never do that to my kids. I run my three teenage daughters around like a chauffeur.”
Lorenzo Lamas attended private school and graduated from the Admiral Farragut Academy in 1975. Instead of staying on the East Coast, he decided to leave for his home state of California.
Though his father could be a strict man, he always encouraged his son to follow his dreams and backed him wholeheartedly in pursuing his dreams of becoming an actor. Lorenzo enrolled at Tony Barr’s Film Actors Workshop. In 1977, he got his first minor role in television, starring in two episodes of the show Switch.
While cultivating his acting talent, Lorenzo also found that he had a tremendous interest in martial arts. He got in shape – and later on, earned black belts in both taekwondo and karate.
Lorenzo Lamas in ‘Grease’
Now, getting roles in bigger productions often takes time for most actors. Some have to try out at hundreds of auditions to get one part; others have to wait years, maybe even decades, to land their first role in a more significant Hollywood production.
For Lorenzo Lamas, however, this wasn’t the case. In 1978, he was cast as the good-looking stud “Tom Chisum” in the legendary film Grease, featuring John Travolta and Olivia Newton-John. He played the boyfriend of Olivia Newton-John’s character, “Sandy”. That said, he initially wasn’t chosen for the part.
Steven Ford – son of former President Gerald Ford – was considered for the role, but was reportedly too nervous to play “Tom”. The part had no dialogue, but that didn’t bother Lorenzo when he got the gig.
People probably knew that the film had potential at the time, but even so, it’s safe to say that Lamas secured himself an extraordinary place in film history with his relatively small credit in Grease.
“I’m amazed by the longevity. It keeps finding new generations of people,” he told Studio 10.
Lorenzo had dark hair at the time, but the producers thought he looked too much like a “T-Bird” to star as Sandy’s boyfriend. As a result, they dyed his hair lighter – something that he didn’t mind at all.
“I would have dyed it green, fuchsia, anything,” he told People.
At the time, John Travolta and Olivia Newton-John were already stars. For Lorenzo Lamas, it was a dream come true just to meet them. What made the whole thing even better, was that Olivia Newton-Jon had been Lorenzo’s childhood crush.
Became a star on ‘Falcon Crest’
“I was 19. It was only the third thing I’ve ever done. And I was at the Paramount lot, meeting my childhood crush, Olivia Newton-John, and Mr. Saturday Night Fever, John Travolta. So I was kind of in a complete zombie state, to begin with,” Lorenzo recalled.
He explained that he had all her albums, and in high school, he and his friends even had routines dancing to her albums. When they finally met, Lorenzo was almost knocked off his heels.
“I couldn’t take my eyes off her,” he told Studio 10.
Grease was, of course, a big deal for Lorenzo and a fantastic opportunity when looking back. Naturally, though, it wasn’t quite a breakthrough since he only appeared in a few scenes.
In 1981, he got the role of Lance Cumson on Falcon Crest. The nighttime soap became a huge success, with Lamas starring alongside Oscar-winning actress Jane Wyman for 228 episodes.
Wyman portrayed Lamas’ grandmother on the show – at that time, she was a massive Hollywood star. Lamas had problems with illegal substances at this point in his career, until one day on set, Wyman had enough of his behavior
Became a star on ‘Falcon Crest’
“I was 19. It was only the third thing I’ve ever done. And I was at the Paramount lot, meeting my childhood crush, Olivia Newton-John, and Mr. Saturday Night Fever, John Travolta. So I was kind of in a complete zombie state, to begin with,” Lorenzo recalled.
He explained that he had all her albums, and in high school, he and his friends even had routines dancing to her albums. When they finally met, Lorenzo was almost knocked off his heels.
“I couldn’t take my eyes off her,” he told Studio 10.
Grease was, of course, a big deal for Lorenzo and a fantastic opportunity when looking back. Naturally, though, it wasn’t quite a breakthrough since he only appeared in a few scenes.
In 1981, he got the role of Lance Cumson on Falcon Crest. The nighttime soap became a huge success, with Lamas starring alongside Oscar-winning actress Jane Wyman for 228 episodes.
Wyman portrayed Lamas’ grandmother on the show – at that time, she was a massive Hollywood star. Lamas had problems with illegal substances at this point in his career, until one day on set, Wyman had enough of his behavior
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