Few brands have the loyal following of In-N-Out Burger. If you live outside of California, it’s hard to really understand just how beIoved the brand is among its fans. If you live in California, it’s just a part of the experience. Until you leave, that is.
Most of that love comes from the fact that, as far as fast food goes, In-N-Out is about as good as it gets. Of course, a lot of its appeal also comes from the fact that the company’s 385 locations are located almost entirely in California and its neighboring states.
If, however, you live any further east of the Rockies, you’ve been out of luck. If that’s you, your only opportunity has been to find one when you travel west. Well, until now.
Last week, the company announced that it would be opening a corporate hub in Franklin, Tennessee, which will allow it to expand further east. In-N-Out also says it will be opening its first stores in the Nashville area by 2026.
If you’re a fan of animal-style fries, you understand that this is a big deal. It’s also a huge risk for the company and its brand. Here’s why:
This is a company that is fiercely opposed to change. It hasn’t added a menu item since 2018 (hot chocolate). It still sells just burgers, fries, soft drinks, and milkshakes. As a result, the restaurant is known for both fresh, great-tasting food and incredible customer service. I can think of only one other restaurant where you can get in a drive-thru line 30 cars deep and still have hot food in just a few minutes, and that one isn’t open on Sundays.
There is clearly a lot of demand for new locations. That seems like an argument for expanding to new states, but it’s also why the move is risky.
You see, over the past 75 years, In-N-Out has jeaIously guarded its brand. A big part of that has meant recognizing that fast growth isn’t everything if it means compromising quality. After all, quality is its brand.
In-N-Out only uses fresh, never-frozen ingredients–including its beef. That makes its burgers and fries taste better, but it also means the restaurant is limited in the areas it can serve.
The company also doesn’t franchise its locations. That has allowed it to maintain far more control over the level of service its restaurants provide, but has also meant it kept things close to home.
“You put us in every state and it takes away some of its luster,” said In-N-Out president Lynsi Snyder in a 2018 interview. She was right. Part of the reason the company’s burgers have such a loyal following is because they’re hard to get–especially if you live east of the Rocky Mountains.
It takes a lot of courage–if you think about it–to resist the temptation to grow at all costs. The thing is, most companies don’t consider that those costs are real, even if they aren’t immediately obvious. If the quaIity of your product gets worse the more customers you serve, you’re doing it wrong.
If, suddenly, there are In-N-Out Burger locations everywhere, it’s not as special. If you’re used to swinging by the Sepulvida location when you land at Los Angeles International Airport, and eating a Double-Double while watching planes land, it’s not quite as special an experience if you can get one on your way home from work.
On the other hand, there is value in meeting your customers where they are. In-N-Out is a restaurant, after all, not an amusement park. Sure, people look forward to eating there when they travel, but that doesn’t mean there isn’t room to grow–even if that means cautiously.
“Our Customers are our most important asset at In-N-Out, and we very much look forward to serving them in years to come, and becoming part of the wonderfuI communities in The Volunteer State,” said Synder in a statement. That’s an important acknowledgment–the part about customers being the company’s most important asset.
The interesting lesson here is that there is a balance between exclusivity and meeting your customers where they are. For a variety of reasons, In-N-Out has erred on the side of sticking close to home, even if that means it can’t serve all of its customers. That’s been a winning strategy so far, and I don’t think that will change just because it’s sIowly starting to open more locations farther east.
FINDING LOVE AND STRENGTH THROUGH FAITH: THE EXTRAORDINARY JOURNEY OF MAUREEN MCCORMICK
Life is a rollercoaster ride, complete with peaks and valleys. Even Hollywood luminaries like Maureen McCormick, celebrated for her iconic portrayal of Marcia in “The Brady Bunch,” have encountered their fair share of trials. Yet, amidst the chaos and personal struggles, McCormick unearthed solace and inner strength through her unwavering faith.
In this digital era, discovering true love through a dating app may seem commonplace. McCormick’s love story, however, took a different route. It all began during a concert when her gaze intersected with that of a man seemingly destined to alter her life. Determined, she started attending the same Bible studies and positioning herself near him at church, aiming to forge a connection.
The Power of Love Love possesses an incredible ability to triumph over even the most formidable obstacles. McCormick and her now-husband, Michael Cummings, confronted their fair share of challenges on their shared journey.
FINDING LOVE AND STRENGTH THROUGH FAITH: THE EXTRAORDINARY JOURNEY OF MAUREEN MCCORMICK
techleaks | November 21, 2023 | Celebrity | No Comments
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Life is a rollercoaster ride, complete with peaks and valleys. Even Hollywood luminaries like Maureen McCormick, celebrated for her iconic portrayal of Marcia in “The Brady Bunch,” have encountered their fair share of trials. Yet, amidst the chaos and personal struggles, McCormick unearthed solace and inner strength through her unwavering faith.
In this digital era, discovering true love through a dating app may seem commonplace. McCormick’s love story, however, took a different route. It all began during a concert when her gaze intersected with that of a man seemingly destined to alter her life. Determined, she started attending the same Bible studies and positioning herself near him at church, aiming to forge a connection.
The Power of Love Love possesses an incredible ability to triumph over even the most formidable obstacles. McCormick and her now-husband, Michael Cummings, confronted their fair share of challenges on their shared journey.
McCormick grappled with addiction, which strained their relationship. Yet, throughout it all, Cummings stood by her side, resolute in his commitment. He firmly believed that together, they could overcome any challenge that life presented. Cummings also recognized the profound impact of McCormick’s child stardom and devoted himself to supporting her growth and healing.
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A Testament of Unwavering Faith Sustaining a thriving marriage for 37 years is no small feat. However, for McCormick and Cummings, it stands as a testament to their unwavering faith in each other. Despite the trials and tribulations, they clung to their love tenaciously, understanding that their connection was extraordinary and worth fighting for.
In a world where celebrity relationships often crumble under the spotlight, the enduring love between Maureen McCormick and Michael Cummings shines brightly. Their steadfast commitment serves as an inspiring example of the resilience of love and faith.
Their remarkable journey reminds us that true love not only exists but also possesses the strength to withstand the tests of time.
Let Their Extraordinary Journey Inspire You The extraordinary narrative of Maureen McCormick and Michael Cummings is a beacon of hope.
When you find yourself doubting the power of love, their story serves as a poignant reminder to cling to your faith, even in the face of life’s toughest challenges. Share their story and aid others in discovering hope in the transformative power of love.
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