In a bid to boost viewership, Albanian TV station Zjarr made headlines with an unconventional approach: hiring young journalist Enki Bracaj, who delivered news segments without wearing a bra. Albania, a traditionally conservative Balkan nation where about 60% of the population identifies as Muslim, reacted strongly to the station’s choice, sparking heated debates and garnering widespread attention on social media.
Despite the initial backlash, Zjarr’s strategy proved remarkably successful. “In Albania, where political influence often manipulates the news, viewers were ready for a medium that delivered information ‘naked’—both literally and symbolically,” explained Zjarr TV owner Ismet Drishti in a 2016 interview with AFP.
Drishti emphasized that the presentation aimed not at sensationalism but at promoting transparency in news reporting. “We aren’t selling sex; we’re presenting the news as it is. This approach is both symbolic and effective for publicity.”
Enki Bracaj, then 21, quickly became a local celebrity after joining Zjarr in 2016. She explained that the idea to present braless was her own, inspired by her decision to wear an open blouse to her job interview.
“In this competitive industry, I just found a way to stand out,” Enki said, noting that her family was supportive of her choice. “To succeed, I knew I had to be bold and offer something different.”
When Enki eventually left Zjarr, rumors circulated that salary disputes were to blame, but the station felt she overstepped when she took a modeling opportunity with Playboy.
Her successor, 24-year-old Greta Hoxhaj, followed a similar style in her on-air presentation. “I worked in local television for five years with little recognition,” Hoxhaj said. “In just three months at Zjarr, I became a star.” She noted that her appearance on air was far more provocative than her everyday style.
Videos of these Albanian news anchors have since gone viral, igniting debate. While some viewers support their choice of dress, others argue that media outlets should prioritize professionalism and respect.
“Too many women on TV have necklines that are way too low,” one viewer commented. Another added, “It’s disheartening to see such tactics used just to gain screen time.”
Despite the criticism, Hoxhaj remains unfazed. “What matters is that I’m succeeding in my work and enjoying my newfound fame. I have a beautiful life filled with love,” she shared.
What do you think about this approach to news broadcasting?
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I Love This Bar by Toby Keith
If you are a fan of country music, you might be familiar with the song “I Love This Bar” by Toby Keith. It is one of his most popular and successful songs, reaching number one on the Billboard Hot Country Singles & Tracks chart in 2003. But do you know the story behind the song and what inspired Keith to write it?
According to Wikipedia, Keith wrote this song with his friend and fellow songwriter Scotty Emerick. They were inspired by a bar they visited in Syracuse, New York, where they saw a diverse crowd of people having fun and enjoying themselves. They decided to write a song that celebrates the bar culture and the sense of community it creates.
The song describes various characters that frequent the bar, such as bikers, yuppies, college kids, soldiers, and farmers. Keith sings about how he loves the bar for its atmosphere, music, drinks, and friendly staff. He also mentions some of the features of the bar, such as a jukebox, a dance floor, a pool table, and a big TV screen.
The song’s title also inspired a chain of restaurants owned by Keith named Toby Keith’s I Love This Bar & Grill. The restaurants feature live music, memorabilia, and southern-style food. The first one opened in 2005 in Oklahoma City, Oklahoma, and since then more than 20 locations have been opened across the US.
You can listen to the song on Spotify or watch the official music video on YouTube. You can also read more about the meaning behind the song on this website. If you love this song as much as Toby Keith loves this bar, you might want to check out his other hits from his album Shock’n Y’all, such as “American Soldier” and “Beer for My Horses”.
See alsoAnnie’s Song by John Denver
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