In a bid to boost viewership, Albanian TV station Zjarr made headlines with an unconventional approach: hiring young journalist Enki Bracaj, who delivered news segments without wearing a bra. Albania, a traditionally conservative Balkan nation where about 60% of the population identifies as Muslim, reacted strongly to the station’s choice, sparking heated debates and garnering widespread attention on social media.
Despite the initial backlash, Zjarr’s strategy proved remarkably successful. “In Albania, where political influence often manipulates the news, viewers were ready for a medium that delivered information ‘naked’—both literally and symbolically,” explained Zjarr TV owner Ismet Drishti in a 2016 interview with AFP.
Drishti emphasized that the presentation aimed not at sensationalism but at promoting transparency in news reporting. “We aren’t selling sex; we’re presenting the news as it is. This approach is both symbolic and effective for publicity.”
Enki Bracaj, then 21, quickly became a local celebrity after joining Zjarr in 2016. She explained that the idea to present braless was her own, inspired by her decision to wear an open blouse to her job interview.
“In this competitive industry, I just found a way to stand out,” Enki said, noting that her family was supportive of her choice. “To succeed, I knew I had to be bold and offer something different.”
When Enki eventually left Zjarr, rumors circulated that salary disputes were to blame, but the station felt she overstepped when she took a modeling opportunity with Playboy.
Her successor, 24-year-old Greta Hoxhaj, followed a similar style in her on-air presentation. “I worked in local television for five years with little recognition,” Hoxhaj said. “In just three months at Zjarr, I became a star.” She noted that her appearance on air was far more provocative than her everyday style.
Videos of these Albanian news anchors have since gone viral, igniting debate. While some viewers support their choice of dress, others argue that media outlets should prioritize professionalism and respect.
“Too many women on TV have necklines that are way too low,” one viewer commented. Another added, “It’s disheartening to see such tactics used just to gain screen time.”
Despite the criticism, Hoxhaj remains unfazed. “What matters is that I’m succeeding in my work and enjoying my newfound fame. I have a beautiful life filled with love,” she shared.
What do you think about this approach to news broadcasting?
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Quick and Irresistible Beets and Garlic Bites: A Recipe for Everyone
This meal with beets and garlic is a great option if you’re looking for something quick and easily digestible! These savory nibbles are not only very simple to make, but they taste amazing as well. They are sure to become a favorite whether served as a snack or a side dish. So let’s get started on this easy and delicious dish!
Ingredients: 3 beets, medium-sized
two minced garlic cloves
Two tsp olive oil
One-third cup of balsamic vinegar
To taste, add salt and pepper.
For garnish, use fresh parsley (optional).
Guidelines
1. Get the beets ready:Cut and Peel: First, peel the beets. Cut them into little cubes or thin rounds, depending on your choice.
2. Put Beets in Season:Combine the ingredients: Olive oil, balsamic vinegar, minced garlic, salt, and pepper should all be combined in a big basin. Slices or cubes of beets should be added to the basin and mixed until thoroughly coated.
3. Prepare the Beets:Warm up the oven: Set oven temperature to 400°F, or 200°C.Bake: Spread out the beets on a parchment paper-lined baking sheet in a single layer. Bake, rotating them halfway through, for 20 to 25 minutes, or until they are soft and beginning to crisp up around the edges.
4. Present and Savor:Finishing Touch: After the beets are cooked, move them to a platter. If desired, garnish with fresh parsley.Serve: It’s best to serve these garlicky and beet nibbles warm. They make a delicious snack, side dish, or even appetizer.
Advice for the Best Outcomes
Equal Pieces: Make sure the beet slices or cubes are the same size to guarantee even cooking.
Taste Boost: Before baking, sprinkle your preferred herbs, such as rosemary or thyme, on top for an additional flavorful explosion.
Crispy Edges: You can use the broiler for the final two to three minutes of baking to get even more crispiness. Observe them closely to avoid burning them.
Advantages for Health
Rich in Nutrients: Rich in vitamins, minerals, and antioxidants, beets promote general health.
Low in Calories: This dish is a good option because it is flavorful and low in calories.
Digestive Health: Beet fiber helps keep the intestines healthy and encourages proper digestion.
In summary
These bite-sized morsels of garlic and beets are so delicious that they will quickly disappear from your table. They are a veritable explosion of flavor and nutrients thanks to their delicious, rich flavor and pleasing texture. This recipe is quick and simple to prepare, making it ideal for any gathering. Try them and enjoy the flavor of garlic and beets in every bite. Have fun in the kitchen!
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