Big and Beautiful: Plus Size Becomes the New Average for American Women

Social Media’s Role in Redefining Beauty Standards

Social media has revolutionized nearly every aspect of modern life, and its influence on beauty standards is no exception.

For decades, beauty ideals for women have been narrowly defined. From Marilyn Monroe’s curvaceous figure in the 1950s to the ultra-thin frames of 1990s supermodels, society’s idea of the “perfect” body has shifted over time. However, a consistent theme has been the pressure on women to conform to a singular standard, often dictated by pop culture and advertising.

In contrast, social media has significantly expanded the definition of beauty. Platforms like Instagram, TikTok, and YouTube now feature creators of all sizes, shapes, and ethnicities. This inclusivity is reshaping how people view their bodies, offering representation that goes far beyond the size 0 models traditionally seen in mainstream media.

Plus Size Becomes the New Norm

As American women increasingly embrace body positivity and size inclusivity, research shows that the average body size is also changing.

A study published in the International Journal of Fashion Design, Technology and Education highlights a shift in what is considered “average.” While it was once commonly stated that the average size for American women was 14, the study reveals that the average woman now wears between a misses size 16 and 18, which corresponds to a women’s plus size 20W. Additionally, the average waist size has increased from 34.9 inches to 37.5 inches over the past two decades.

“We hope this information reaches both the industry and consumers,” said Susan Dunn, one of the study’s lead researchers, in an interview with Today. “Understanding these figures can have a profound impact on women’s self-esteem. The apparel industry needs to recognize that these women are here to stay and deserve inclusive clothing options.”

Why Are American Women Getting Larger?

The average size of American women has increased over the past several decades. According to the CDC, the average weight of an American woman is now approximately 170.6 pounds, compared to 140 pounds in the 1960s. Multiple factors contribute to this trend:

  • Lifestyle Changes: Sedentary jobs, higher calorie consumption, and an increased reliance on processed foods play significant roles.
  • Cultural Shifts: Greater acceptance and celebration of diverse body types have reduced societal pressure to adhere to extreme dieting.
  • Genetics and Environment: Genetic predispositions and environmental factors, such as stress and access to healthy foods, also influence body size.

Beyond Appearance: A Health Perspective

While larger body sizes are increasingly celebrated, the medical implications cannot be ignored. Obesity rates have doubled since 1990, according to the World Health Organization. Social media, while fostering inclusivity, has also been criticized for promoting unhealthy lifestyles and sedentary habits that contribute to weight gain.

The Mayo Clinic emphasizes that “obesity isn’t just a cosmetic issue.” It is a medical condition that increases the risk of numerous health complications, including heart disease, diabetes, high blood pressure, high cholesterol, liver disease, sleep apnea, and certain types of cancer.

A New Era of Beauty

True beauty lies in celebrating individuality rather than conforming to a rigid standard. Social media has been instrumental in spreading this message and has the potential to reshape beauty norms in a positive way when used thoughtfully.

What’s your take on social media’s impact on beauty standards? Share your thoughts and pass this article along to gather more perspectives!

The Great Freeway Phone Caper…

It was a sunny Saturday, and I was cruising down the freeway with my wife. Music was blasting, and everything felt perfect—until it didn’t. Suddenly, I remembered I needed to check something on my phone.

“Why are you pulling over?” my wife asked, confused.

“Hand me my phone!” I replied, my voice filled with urgency.

“We’re on the freeway!” she exclaimed, wide-eyed.

“Hand. Me. My. PHONE!” I insisted, feeling a sense of impending doom if I didn’t check it immediately.

She glanced at the cars whizzing by and sighed. “Okay, but this is a terrible idea!”

As I pulled over to the shoulder, I fumbled for my phone, ready to check my social media updates. But just then, a squirrel dashed across the road, causing a car to swerve wildly.

“See? This is exactly why we don’t pull over on the freeway!” my wife said, shaking her head.

I finally got my phone in hand and turned to her with a sheepish grin. “You know, I didn’t even remember what I needed to check. I just wanted an excuse to stop and grab a snack!”

She rolled her eyes. “You mean to tell me we could’ve just waited until the next exit for a snack?”

“Yep!” I chuckled. “But at least we have a good story now, right?”

Moral of the Story: Sometimes, it’s better to be patient and think things through before making a rash decision. And never underestimate the power of a good snack break—just make sure it’s safe!

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