Starbucks India stirred controversy and faced calls for boycotts following the release of a commercial set in India that sparked objections, particularly from the right-wing community. The company drew criticism for its latest promotional campaign, which portrayed parents meeting their transgender daughter at a Starbucks outlet.
In the video, a father initially grapples with accepting his daughter’s transition but eventually embraces it by ordering a drink for her under her new name. Starbucks India shared the video on Twitter with the caption, “Your name defines who you are – whether it’s Arpit or Arpita. At Starbucks, we love and accept you for who you are. Because being yourself means everything to us. #ItStartsWithYourName.”
The advertisement faced significant backlash, with political commentator Rukshan Fernando tweeting, “Starbucks facing backlash in India after adopting a full Bud Light approach. Introducing a mediocre US coffee brand to the market wasn’t bad enough; now they bring their woke corporate culture to the Subcontinent.”
In Starbucks India’s comment section, one user expressed dismay, stating, “It’s deeply concerning to witness the rapid erosion of cultural identity in our era. Certain liberal forces persistently normalize practices that seem to undermine our cherished traditions and values.”
Another user questioned Starbucks India’s marketing approach, commenting, “I’m a huge Starbucks fan and spend thousands of rupees in their coffee shops annually. But I can’t comprehend why @StarbucksIndia would launch a woke campaign under the guise of advertising? Can’t they just promote their coffee and service in India?”
A different comment criticized the promotion of what they deemed “immoral values,” asserting, “What are you promoting @Starbucks… Don’t endorse such cultural shifts… We don’t need any lessons on accepting such immoral values… We are Bharatvasis, and we take pride in our civilization.”
“I don’t understand why brands do this… these ads alienate huge portions of the population. Whatever happened to common-sense advertising? Videos like this alienate more customers than they attract. Literally wasting advertising dollars just to virtue signal,” expressed another disgruntled individual.
Watch the controversial ad here:
America has exported woke culture all around the globe, and Starbucks India just provided yet another example of this phenomenon. Since the end of World War II, the United States has been the global hegemon of liberalism, and many other nations have sought to mimic its cuIture.
For Years My Neighbor Comes Home for 15 Minutes in the Middle of the Day — I Finally Dared to Take a Peek
As I hurried to my front door, I realized that I only had fifteen minutes left. I quickly headed toward the open window as soon as I thought no one was watching. I was happy that no neighbors were observing when I peered over the windowsill.
Their living area was same to all others. Mike faced away from me while holding a high-end camera. With a subtle smile, Jill turned to face him. My attention was drawn to a brief glimpse of motion near the room’s edge. Mike had my whole attention. His wife yelled, “Someone’s there!,” as our eyes locked, and I lost my breath. There’s someone looking inside!
No, no, no! I pondered. This is not possible!
With my heart racing, I hurried back to my house and secured the door. What was going through my mind? I peeked inside their house, but why? Had I caused them any offense? I thought they were going to call the cops.
The quiet was broken the following day by a knock on my door. Taking a glance through the peephole made my stomach turn. It was Mike. He pulled out a picture from an envelope he was holding. My picture. “Want to elaborate?” he inquired, seeming amused.
I admitted, embarrassed. To my astonishment, Mike grinned and extended an invitation to visit, stating that he loves Jill by taking her picture every day. I treasured their endearing custom and never looked out the window again after that day.
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