Social Media’s Role in Redefining Beauty Standards
Social media has revolutionized nearly every aspect of modern life, and its influence on beauty standards is no exception.
For decades, beauty ideals for women have been narrowly defined. From Marilyn Monroe’s curvaceous figure in the 1950s to the ultra-thin frames of 1990s supermodels, society’s idea of the “perfect” body has shifted over time. However, a consistent theme has been the pressure on women to conform to a singular standard, often dictated by pop culture and advertising.
In contrast, social media has significantly expanded the definition of beauty. Platforms like Instagram, TikTok, and YouTube now feature creators of all sizes, shapes, and ethnicities. This inclusivity is reshaping how people view their bodies, offering representation that goes far beyond the size 0 models traditionally seen in mainstream media.
Plus Size Becomes the New Norm
As American women increasingly embrace body positivity and size inclusivity, research shows that the average body size is also changing.
A study published in the International Journal of Fashion Design, Technology and Education highlights a shift in what is considered “average.” While it was once commonly stated that the average size for American women was 14, the study reveals that the average woman now wears between a misses size 16 and 18, which corresponds to a women’s plus size 20W. Additionally, the average waist size has increased from 34.9 inches to 37.5 inches over the past two decades.
“We hope this information reaches both the industry and consumers,” said Susan Dunn, one of the study’s lead researchers, in an interview with Today. “Understanding these figures can have a profound impact on women’s self-esteem. The apparel industry needs to recognize that these women are here to stay and deserve inclusive clothing options.”
Why Are American Women Getting Larger?
The average size of American women has increased over the past several decades. According to the CDC, the average weight of an American woman is now approximately 170.6 pounds, compared to 140 pounds in the 1960s. Multiple factors contribute to this trend:
- Lifestyle Changes: Sedentary jobs, higher calorie consumption, and an increased reliance on processed foods play significant roles.
- Cultural Shifts: Greater acceptance and celebration of diverse body types have reduced societal pressure to adhere to extreme dieting.
- Genetics and Environment: Genetic predispositions and environmental factors, such as stress and access to healthy foods, also influence body size.
Beyond Appearance: A Health Perspective
While larger body sizes are increasingly celebrated, the medical implications cannot be ignored. Obesity rates have doubled since 1990, according to the World Health Organization. Social media, while fostering inclusivity, has also been criticized for promoting unhealthy lifestyles and sedentary habits that contribute to weight gain.

The Mayo Clinic emphasizes that “obesity isn’t just a cosmetic issue.” It is a medical condition that increases the risk of numerous health complications, including heart disease, diabetes, high blood pressure, high cholesterol, liver disease, sleep apnea, and certain types of cancer.
A New Era of Beauty
True beauty lies in celebrating individuality rather than conforming to a rigid standard. Social media has been instrumental in spreading this message and has the potential to reshape beauty norms in a positive way when used thoughtfully.
What’s your take on social media’s impact on beauty standards? Share your thoughts and pass this article along to gather more perspectives!
Our Granddaughter Called Us Stingy Because of Her Wedding Gift from Us

This time, we sent an air fryer to our youngest granddaughter, the cheapest thing on her registry. Eloise called us, livid, accusing us of being cheap. I remember picking up her call and she didn’t even say hi, she just started ranting, “Seriously, Grandma? I just got your gift. An air fryer? That’s the cheapest thing you could find on my registry!”
I was taken aback because as much as the air fryer was the cheapest on their registry, I still thought it’d be useful to them, so I told her that. Eloise kept on complaining, “Useful? Come on, you know you can do better than that. Everyone knows you have the money. I just can’t believe you’d be this cheap with me. It’s embarrassing.”
In this heated moment, I told her, “Yes, you’re right. We are cheap, old, and useless. The only thing you DIDN’T know is that the day before the wedding, we were going to gift you a check for $40,000.”
I revealed this in an attempt to explain to Eloise about the cash gift we usually give our grandkids before the wedding but she was so angry at this point, that she wasn’t listening to a thing I said. I speculated that maybe she didn’t believe we would gift her such an amount of money after only buying her an air fryer.
Eventually, she said, “No, it’s clear. You just don’t love me enough to show it. You know how much pressure I’m under with the wedding. And then, this? It’s like you don’t even care,” then she hung up.
Despite my husband and I’s shock at Eloise’s reaction, we then bought her a China set, hoping to appease her, but decided against giving her the $40,000, feeling she hadn’t earned it.
Fast forward to last week. Eloise talked to her brother and found out that we were telling her the truth about the money. After confirming it with her cousins, she, called again, accusing us of discrimination, “I just found out that it’s true you gave the money to everyone else when they got married. Why didn’t I get anything?”
We stood firm, explaining our stance was due to her initial reaction, “We felt after your reaction to the wedding gift, it wasn’t right to go ahead and gift you the money.” Eloise pleaded trying to convince us otherwise, “So, you’re punishing me? Is that it? Because I was upset about an air fryer?”
I was angry that she didn’t even understand what she did wrong. “It wasn’t about the air fryer, Eloise. It was how you spoke to us, the disrespect. That’s not something we expected or can support,” I explained.
Eloise implored us, nearly in tears, “But that’s so unfair! I was stressed, Grandma. Planning a wedding is hard, and I just snapped. I didn’t mean any of it.” I felt like she should have only apologized to us instead of finding excuses to justify her behavior.
However, I told her, “We understand that it’s a stressful time, but actions and words have consequences. We hoped you’d understand the value of family and love over material things.” Full of desperation, Eloise added, “But you don’t understand! Can’t we just forget all this happened? I need that money, Grandma.”
She pleaded, threatened to boycott Christmas, and accused us of cutting her off but we didn’t budge. In the end, I expressed, “We love you very much. This has nothing to do with cutting you off. We just hope you’ll reflect on this and understand why we made our decision.”
Now, Eloise has followed up on her threat and she’s boycotting Christmas. Her mother, who is our daughter-in-law, is siding with her, calling us unreasonable. However, we feel that after all we have done for Eloise, the air fryer gift, shouldn’t have triggered this reaction.
For context, we had already paid for her college, and her parents covered her graduate school and half the wedding. Additionally, she and her husband are financially comfortable and do not desperately need our money.
We’re also not upset with our grandkids for revealing the cash gift since she is among the group of family members who are allowed to know about it. Our reason for sending the air fryer earlier was that we live far away, so we always send our gifts early.
The wedding gift is also separate from the money, which we give with the hope it will be used for something significant, like a home. Now, we feel like the action we took towards Eloise was well deserved and we are not going back on our decisions even if she and her mom threaten to do their worst.
Despite the tumultuous events and Eloise’s refusal to understand our perspective, my husband and I stand by our decision. Love and respect in our family are paramount, and we hoped this situation would be a learning experience for her.
The holidays might be quieter this year with her family’s absence, but our hope is for healing and understanding in the future. Our door and hearts remain open to Eloise, whenever she’s ready to mend fences.
Want more like this? Click here to read about a grandmother who sparked controversy online because she doesn’t bring her grandchildren gifts when she visits.
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