In a bid to boost viewership, Albanian TV station Zjarr made headlines with an unconventional approach: hiring young journalist Enki Bracaj, who delivered news segments without wearing a bra. Albania, a traditionally conservative Balkan nation where about 60% of the population identifies as Muslim, reacted strongly to the station’s choice, sparking heated debates and garnering widespread attention on social media.
Despite the initial backlash, Zjarr’s strategy proved remarkably successful. “In Albania, where political influence often manipulates the news, viewers were ready for a medium that delivered information ‘naked’—both literally and symbolically,” explained Zjarr TV owner Ismet Drishti in a 2016 interview with AFP.
Drishti emphasized that the presentation aimed not at sensationalism but at promoting transparency in news reporting. “We aren’t selling sex; we’re presenting the news as it is. This approach is both symbolic and effective for publicity.”
Enki Bracaj, then 21, quickly became a local celebrity after joining Zjarr in 2016. She explained that the idea to present braless was her own, inspired by her decision to wear an open blouse to her job interview.
“In this competitive industry, I just found a way to stand out,” Enki said, noting that her family was supportive of her choice. “To succeed, I knew I had to be bold and offer something different.”
When Enki eventually left Zjarr, rumors circulated that salary disputes were to blame, but the station felt she overstepped when she took a modeling opportunity with Playboy.
Her successor, 24-year-old Greta Hoxhaj, followed a similar style in her on-air presentation. “I worked in local television for five years with little recognition,” Hoxhaj said. “In just three months at Zjarr, I became a star.” She noted that her appearance on air was far more provocative than her everyday style.
Videos of these Albanian news anchors have since gone viral, igniting debate. While some viewers support their choice of dress, others argue that media outlets should prioritize professionalism and respect.
“Too many women on TV have necklines that are way too low,” one viewer commented. Another added, “It’s disheartening to see such tactics used just to gain screen time.”
Despite the criticism, Hoxhaj remains unfazed. “What matters is that I’m succeeding in my work and enjoying my newfound fame. I have a beautiful life filled with love,” she shared.
What do you think about this approach to news broadcasting?
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9-year-old girl sang a song from Titanic better than the original!!!
Once upon a time in a small town, there lived a spirited and talented 9-year-old girl named Lily. Lily had a passion for singing that was as big as her heart, and her favorite song was “My Heart Will Go On” from the movie Titanic.
One sunny afternoon, Lily’s school organized a talent show. Lily, with her big dreams and even bigger voice, decided to take the stage and share her rendition of the iconic Titanic song. As she stepped onto the stage, a hush fell over the audience, captivated by the tiny girl with a microphone in hand.
As the first notes of the song played, Lily closed her eyes, and the magic began. Her voice soared effortlessly through the auditorium, carrying the emotions of the song to every corner. The audience was mesmerized, and parents and teachers exchanged astonished glances as they realized they were witnessing something truly special.
Lily’s voice held a purity and innocence that touched the hearts of everyone in the room. It was as if she had a connection with the song that went beyond her years. The passion and emotion in her performance were so genuine that some audience members found tears streaming down their faces.
As Lily reached the powerful chorus, the entire auditorium erupted in applause. The applause continued long after she finished singing, and Lily curtsied with a beaming smile, feeling a mix of joy and accomplishment.
In the days that followed, news of Lily’s extraordinary performance spread throughout the town. Videos of her singing went viral on social media, and soon enough, the story reached the ears of Celine Dion, the original singer of “My Heart Will Go On.” Celine Dion, moved by the young girl’s talent, sent Lily a heartfelt message of encouragement and admiration
Lily’s rendition of the Titanic song had not only won the hearts of her community but also touched the soul of the world. The tale of the 9-year-old girl who sang a song from Titanic better than the original became a heartwarming story that inspired many to follow their dreams, no matter their age.
And so, in the small town where dreams came true, Lily continued to sing, sharing her gift with the world and proving that sometimes, the most extraordinary things come from the smallest and most unexpected places.
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