In a bid to boost viewership, Albanian TV station Zjarr made headlines with an unconventional approach: hiring young journalist Enki Bracaj, who delivered news segments without wearing a bra. Albania, a traditionally conservative Balkan nation where about 60% of the population identifies as Muslim, reacted strongly to the station’s choice, sparking heated debates and garnering widespread attention on social media.
Despite the initial backlash, Zjarr’s strategy proved remarkably successful. “In Albania, where political influence often manipulates the news, viewers were ready for a medium that delivered information ‘naked’—both literally and symbolically,” explained Zjarr TV owner Ismet Drishti in a 2016 interview with AFP.
Drishti emphasized that the presentation aimed not at sensationalism but at promoting transparency in news reporting. “We aren’t selling sex; we’re presenting the news as it is. This approach is both symbolic and effective for publicity.”
Enki Bracaj, then 21, quickly became a local celebrity after joining Zjarr in 2016. She explained that the idea to present braless was her own, inspired by her decision to wear an open blouse to her job interview.
“In this competitive industry, I just found a way to stand out,” Enki said, noting that her family was supportive of her choice. “To succeed, I knew I had to be bold and offer something different.”
When Enki eventually left Zjarr, rumors circulated that salary disputes were to blame, but the station felt she overstepped when she took a modeling opportunity with Playboy.
Her successor, 24-year-old Greta Hoxhaj, followed a similar style in her on-air presentation. “I worked in local television for five years with little recognition,” Hoxhaj said. “In just three months at Zjarr, I became a star.” She noted that her appearance on air was far more provocative than her everyday style.
Videos of these Albanian news anchors have since gone viral, igniting debate. While some viewers support their choice of dress, others argue that media outlets should prioritize professionalism and respect.
“Too many women on TV have necklines that are way too low,” one viewer commented. Another added, “It’s disheartening to see such tactics used just to gain screen time.”
Despite the criticism, Hoxhaj remains unfazed. “What matters is that I’m succeeding in my work and enjoying my newfound fame. I have a beautiful life filled with love,” she shared.
What do you think about this approach to news broadcasting?
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Story – A woman goes to her boyfriend’s parent’s house for dinner – Funny
A woman goes to her boyfriend’s parents’ house for dinner. This is tobe her first time meeting the family and she is very nervous. They all sit down and begin eating a fine meal.
The woman is beginning to feel a little discomfort, thanks to her nervousness and the broccoli casserole. The gas pains are almost making her eyes water. Left with no other choice, she decides to relieve herself a bit and lets out a dainty fart.
It wasn’t loud, but everyone at the table heard thepouf. Before she even had a chanceto be embarrassed, her boyfriend’s father looked over at the dog that had been snoozing at the woman’s feet and said in a rather stern voice, “Skippy!”. The woman thought, “This is great!” and a big smile came across her face. A couple of minutes later, she was beginning to feel the pain again.
This time, she didn’t even hesitate. She let a much louder and longer fart rip. The father again looked and the dog and yelled, “Dammit Skippy!” Once again the woman smiled and thought “Yes!”. A few minutes laterthe woman had to let another one rip.
This time she didn’t even think about it. She let rip a fart that rivaled a train whistle blowing! Once again, the father looked at the dog with disgust and yelled, ”Dammit Skippy, get away from her before she shits on you!”
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