In a bid to boost viewership, Albanian TV station Zjarr made headlines with an unconventional approach: hiring young journalist Enki Bracaj, who delivered news segments without wearing a bra. Albania, a traditionally conservative Balkan nation where about 60% of the population identifies as Muslim, reacted strongly to the station’s choice, sparking heated debates and garnering widespread attention on social media.
Despite the initial backlash, Zjarr’s strategy proved remarkably successful. “In Albania, where political influence often manipulates the news, viewers were ready for a medium that delivered information ‘naked’—both literally and symbolically,” explained Zjarr TV owner Ismet Drishti in a 2016 interview with AFP.
Drishti emphasized that the presentation aimed not at sensationalism but at promoting transparency in news reporting. “We aren’t selling sex; we’re presenting the news as it is. This approach is both symbolic and effective for publicity.”
Enki Bracaj, then 21, quickly became a local celebrity after joining Zjarr in 2016. She explained that the idea to present braless was her own, inspired by her decision to wear an open blouse to her job interview.
“In this competitive industry, I just found a way to stand out,” Enki said, noting that her family was supportive of her choice. “To succeed, I knew I had to be bold and offer something different.”
When Enki eventually left Zjarr, rumors circulated that salary disputes were to blame, but the station felt she overstepped when she took a modeling opportunity with Playboy.
Her successor, 24-year-old Greta Hoxhaj, followed a similar style in her on-air presentation. “I worked in local television for five years with little recognition,” Hoxhaj said. “In just three months at Zjarr, I became a star.” She noted that her appearance on air was far more provocative than her everyday style.
Videos of these Albanian news anchors have since gone viral, igniting debate. While some viewers support their choice of dress, others argue that media outlets should prioritize professionalism and respect.
“Too many women on TV have necklines that are way too low,” one viewer commented. Another added, “It’s disheartening to see such tactics used just to gain screen time.”
Despite the criticism, Hoxhaj remains unfazed. “What matters is that I’m succeeding in my work and enjoying my newfound fame. I have a beautiful life filled with love,” she shared.
What do you think about this approach to news broadcasting?
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Poor Old Lady Rejected in Business Class Until a Photo of a Little Boy Falls from Her Handbag
An elderly woman named Rhea longed to reconnect with her son, so she decided to fly in business class, hoping to get closer to him. On the day of her flight, she felt nervous as she boarded the plane and took a seat among wealthy passengers. Wearing her best but worn clothes, she stood out, attracting disapproving looks from those around her.
Once seated, a man beside her noticed her and reacted with disgust. He called a flight attendant, complaining about her presence. Other passengers joined in, expressing their desire for Rhea to leave, claiming she didn’t belong in business class. Despite their harsh words, Rhea remained calm and told herself that things would get better, even as tears streamed down her face.
Feeling humiliated, Rhea decided to leave and began gathering her belongings. As she stood up, she stumbled and fell to her knees, scattering the contents of her purse. Instead of helping her, the man beside her stepped back, but an elegant older woman came to her aid, kneeling beside her.
The atmosphere shifted as the woman picked up a photo of a young boy from Rhea’s bag. Rhea shared that the boy was her son, whom she had to give up for adoption when he was five due to financial struggles. She had been searching for him for years and had finally learned he was now a pilot. To be closer to him, she saved money for this flight, which she saw as a birthday gift for herself.
As Rhea spoke, the passengers listened, and many were moved to tears. The mood in the cabin changed, and those who had mocked her began to feel ashamed. After sharing her story, Rhea gathered the courage to meet her son, who was piloting the plane.
When he announced over the intercom that his mother was on board for her birthday, the passengers applauded, and those who had previously criticized Rhea apologized. Finally, after years apart, Rhea was reunited with her son, Joseph, embracing him tightly.
This story teaches us the importance of kindness and perseverance. It shows that standing up for others can change lives and that never giving up on what matters most can lead to beautiful reunions. Share this story to inspire others and brighten their day.
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