In a bid to boost viewership, Albanian TV station Zjarr made headlines with an unconventional approach: hiring young journalist Enki Bracaj, who delivered news segments without wearing a bra. Albania, a traditionally conservative Balkan nation where about 60% of the population identifies as Muslim, reacted strongly to the station’s choice, sparking heated debates and garnering widespread attention on social media.
Despite the initial backlash, Zjarr’s strategy proved remarkably successful. “In Albania, where political influence often manipulates the news, viewers were ready for a medium that delivered information ‘naked’—both literally and symbolically,” explained Zjarr TV owner Ismet Drishti in a 2016 interview with AFP.
Drishti emphasized that the presentation aimed not at sensationalism but at promoting transparency in news reporting. “We aren’t selling sex; we’re presenting the news as it is. This approach is both symbolic and effective for publicity.”
Enki Bracaj, then 21, quickly became a local celebrity after joining Zjarr in 2016. She explained that the idea to present braless was her own, inspired by her decision to wear an open blouse to her job interview.
“In this competitive industry, I just found a way to stand out,” Enki said, noting that her family was supportive of her choice. “To succeed, I knew I had to be bold and offer something different.”
When Enki eventually left Zjarr, rumors circulated that salary disputes were to blame, but the station felt she overstepped when she took a modeling opportunity with Playboy.
Her successor, 24-year-old Greta Hoxhaj, followed a similar style in her on-air presentation. “I worked in local television for five years with little recognition,” Hoxhaj said. “In just three months at Zjarr, I became a star.” She noted that her appearance on air was far more provocative than her everyday style.
Videos of these Albanian news anchors have since gone viral, igniting debate. While some viewers support their choice of dress, others argue that media outlets should prioritize professionalism and respect.
“Too many women on TV have necklines that are way too low,” one viewer commented. Another added, “It’s disheartening to see such tactics used just to gain screen time.”
Despite the criticism, Hoxhaj remains unfazed. “What matters is that I’m succeeding in my work and enjoying my newfound fame. I have a beautiful life filled with love,” she shared.
What do you think about this approach to news broadcasting?
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If you see this beautiful purple thing washed ashore on the sand this summer, DO NOT touch it
For those fortunate enough to have some disposable income earmarked for a summer getaway (yes, vacations are becoming quite the luxury these days), here’s a crucial heads-up: keep your eyes peeled!
There exists a stunning purple specimen that occasionally washes ashore on beaches, and let me tell you, it’s not something you want to handle or, for that matter, taste!
Believe it or not, there have been instances where influencers have deemed it fit to sample these venomous “adorable” entities.
As alluring and exotic as they may seem, Portuguese man-of-war pose a significant threat to human well-being.
These sea dwellers resemble captivating blue or purple-hued bubbles bobbing on the water’s surface, adorned with lengthy, dark purple tentacles trailing beneath them.
However, it’s precisely these tentacles that make encounters with Portuguese man-of-war perilous, as they’re brimming with venom and proficient at administering a painful sting.
Whether encountered in the water or on the shoreline, these creatures should be steered clear of, as they retain their sting-inducing capabilities even days after being washed ashore, regardless of their apparent state of decay.
A brush with these deceptively charming organisms can lead to a range of ailments, including cardiac distress, fever, shock, painful inflammation, allergic reactions resulting in breathing difficulties, paralysis, and in rare instances, death.
In the unfortunate event of a sting, forget about the age-old myth of urinating on the affected area! Instead, seek immediate professional medical attention.
Urinating can actually exacerbate the situation. Opt instead for a cold compress to alleviate swelling and discomfort.
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