In 2017, a Dairy Queen in Kewaskum, Wisconsin grabbed attention online with a message posted in its front window, causing quite a stir across the internet.
Some words or expressions, like ”Merry Christmas,” can stir up controversy, even when they seem harmless to some.
In a world filled with different beliefs and traditions, what feels like a simple greeting to one person might come across as exclusionary to another.
It’s that clash of perspectives that can turn a seemingly innocent phrase into a hot topic. Take, for example, a Dairy Queen in Wisconsin that made headlines with a bold sign on its window — sparking a heated debate online.
For years, a Dairy Queen in Kewaskum, Wisconsin, has proudly displayed a ”politically incorrect” sign on its window. While locals have long been familiar with it, back in 2017, an out-of-town customer took notice and set the internet on fire.
The store’s owner, Kevin Scheunemann, is the one who put up the sign, and he stands by its message.
“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” Scheunemann explained to WeAreGreenBay.com.
The sign in Kewaskum
So, what did the sign actually say?
It proudly declared the restaurant’s stance on “political incorrectness,” emphasizing holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also included the phrase “In God we trust” and offered free sundaes to veterans on Veteran’s Day.
According to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.
“I just felt it was more appropriate to disclose these kinds of expressions,” Scheunemann continued. “It just seems that those kinds of values and principles are becoming controversial in society.”
Despite the occasional controversy, Scheunemann stands firm, willing to have a conversation with anyone who disagrees, but also proud of his values.
”Pretty tasteless”
But as mentioned, not everyone agreed with Scheunemann’s perspective. One customer from Oregon posted the sign on Dairy Queen’s national Facebook page in 2017, complaining about its exclusive nature.
This sparked a flood of negative comments, with people like Steve Thomas from Milwaukee saying, “I feel this is a pretty tasteless thing to have posted at one of your franchises. The part I disagree with is his use of the term ‘snowflake’… he’s alienating half the population by using that term.”
Thomas continued, “The other thing I don’t like is him belittling ‘safe spaces.’ Young adults need a safe place to talk when they’re struggling but won’t go because of the criticism they might receive. That’s why I disagree with this sign.”
Despite the backlash, many showed their support for Scheunemann, with some people even traveling long distances to snap a picture with the owner.
I just had to post this. Naturally, it was really busy tonight. This customer comes up to counter and says he has…Posted by Kevin Scheunemann on Saturday, June 30, 2018
In response to the controversy, Dairy Queen released a statement:
“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or other franchise owners. We expect our franchisees and employees to treat every customer with dignity and respect.”
New controversy
Then in 2020, the same Dairy Queen found itself at the center of another debate when a Donald Trump campaign sign, placed next to the restaurant’s parking lot, was nearly stolen.
CCTV footage showed two people trying to take the large Trump sign, but they couldn’t fit it into their car. Scheunemann, who posted about the incident on Facebook, even offered a $500 Dairy Queen gift card for information leading to the suspects’ arrest.
Love it or hate it, Dairy Queen’s politically charged sign has certainly sparked conversation over the years.
Whether you’re all for Scheunemann’s unapologetic stance or feel it crosses a line, it’s clear that his message has struck a chord with people from all walks of life. From heated debates on social media to those who travel miles just to snap a photo with the sign, it’s a reminder of how a single statement can ignite a much larger conversation.
So, what do you think? Does Scheunemann’s sign represent standing strong in your beliefs, or is it a step too far in today’s divided world?
MID-FLIGHT MIRACLE: WOMAN GIVES BIRTH WHILE PILOT TAKES AN UNEXPECTED ROUTE
Rose was a young woman who didn’t like flying. She had only started taking flights when she began visiting her husband, Bill, who worked as a miner in Texas while she lived in Omaha.
Bill’s job paid well but kept him away most of the year, only coming home for a short break between Christmas and New Year’s.
One day, while Rose was on a commercial flight, she unexpectedly went into labor. This caused the pilot to change the flight path, but instead of heading to the nearest airport, the plane was rerouted elsewhere to handle the emergency.
Rose, now heavily pregnant, had convinced Bill to let her visit him once a month in Texas, despite his initial reluctance. Over time, these weekend visits became a cherished routine in their marriage, and the moments they spent together in Bill’s small apartment were some of their best.
It was during one of these romantic weekends that Rose became pregnant. Bill was thrilled about the baby and had big plans. He promised to retire from mining once the child was born and start a farm in Omaha. Bill came from a family of successful farmers, and he believed they could make a good living growing crops.
Even though Bill had asked Rose to stay home during her pregnancy, Rose was determined to see him. Flying to Texas had become such a habit that she couldn’t bear the thought of missing their time together that weekend, so she boarded the plane one last time, despite being so close to her due date.
“You are nine months pregnant, Rose,” Bill reminded her during their last call.
“Oh, thank you for pointing that out, I had no idea my stomach started swelling nine months ago,” Rose replied sarcastically.
“You shouldn’t be traveling at all, let alone flying across states. It’s absurd, my dear,” Bill insisted, concern evident in his voice.
“I need to see you, Bill,” Rose cooed. “I’ve missed you so much.”
She had let him convince her to stay home for the past two months, but this time, she wasn’t backing down.
“I know, baby,” Bill sighed. “But it’s September, and I’ll be home for good in December. Just be patient, hon.”
Rose let him think he’d convinced her again, but when Friday arrived, she packed her bags and boarded a flight to Texas. When she arrived and surprised Bill, he pretended to be angry, but they quickly fell into their usual rhythm and cherished their time together.
By Sunday evening, when Rose boarded the plane back to Omaha, she was glowing with happiness after spending a refreshing weekend with Bill. But once the plane took off and hit turbulence, she was quickly reminded of how much she disliked flying. Rose preferred solid ground, where the worst-case scenario wouldn’t involve falling from the sky.
Another shake rattled the plane, sending her imagination into overdrive. She began worrying about everything from hijackings to plane crashes, and her stress level spiked. While her mind raced with worst-case scenarios, something unexpected happened—her water broke.
At first, Rose didn’t even realize it. She noticed the wetness and blushed, assuming she’d lost control of her bladder due to the stress. It never occurred to her that her water had broken three weeks early. But then, the contractions started, and Rose finally understood what was happening. She was going into labor.
Rose’s scream filled the cabin, catching the attention of a nearby flight attendant, who rushed over. “What’s wrong?” the attendant asked, her voice filled with concern.
“I’m having a baby!” Rose yelled, gripping the armrests as another contraction hit her.
The flight attendant quickly relayed the situation to the pilot, who immediately contacted the nearest airport for permission to land. While waiting, the attendant tried to soothe Rose by talking to her between contractions.
“Why are you traveling alone, especially so far along in your pregnancy?” the flight attendant asked, her voice soft but concerned.
“I was visiting my husband and now I’m returning home,” Rose replied breathlessly.
“He let you travel like this? That’s so irresponsible!” the flight attendant remarked, shaking her head. “Okay, do you have family we can call? Other than your husband?”
“No, I’m an orphan,” Rose said, her voice weakening as the contractions became more intense.
The flight attendant noticed Rose was burning up with a fever and struggling to endure the pain. Realizing the situation could turn dangerous without medical help, she informed the pilot, urging him to make the emergency landing as soon as possible.
The pilot, Drew, received unsettling news from the dispatcher: the nearest airport wasn’t ready to take their plane due to bad weather. Time was running out, and Rose, in her feverish state, could only cry out for her husband. Drew knew he had to act quickly.
“We’re going back to Texas,” Drew said with determination.
He instructed the flight attendant to keep Rose stable for another thirty minutes, but soon, more bad news arrived—Texas was experiencing severe weather too, and they weren’t allowed to land at the airport.
Despite the setbacks, Drew had one last option. He knew the area well and remembered an old, abandoned airstrip not far from the airport. The only issue was the runway—it was too short for a plane their size. Still, it was Rose’s best chance to get help.
“We’re landing at the abandoned airstrip,” Drew announced to his co-pilot, Stan, who was still relatively new to flying.
“Sir, with all due respect, landing there is against the rules,” Stan said, hesitant.
Drew turned to him, eyes focused. “Sometimes, to save a life, you have to follow your conscience, not the rules,” he replied firmly.
Stan nodded, understanding the gravity of the situation. The decision was made—Drew was going to attempt the risky landing to save Rose and her unborn child.
Drew instructed the flight attendant to contact Rose’s husband as the plane circled the abandoned airstrip, preparing for a risky landing. Every move had to be precise, and Drew knew there was no room for error.
They circled once, then twice, each time bringing the plane closer to the ground. Meanwhile, Rose was slipping in and out of consciousness, her contractions overwhelming her.
As the plane neared the ground, Drew knew it was time to take the leap of faith. With no control tower to guide them, it was all on him. The co-pilot, still a rookie, was on the verge of panicking but followed Drew’s calm lead. After several tense minutes, the plane finally touched down safely.
As soon as the hatch opened, an ambulance with EMTs and Rose’s husband raced toward the plane. They were followed closely by media vans and a few concerned civilians who had rushed to the airstrip, fearing a crash. Drew had done it—he landed the plane against the odds, and now Rose was on her way to getting the help she needed.
Bill gently carried his pregnant wife to the ambulance, overwhelmed with worry as they raced to the hospital. All he could do was pray that Rose, who looked exhausted and unwell, would be okay.
At the hospital, doctors quickly checked her vitals and realized she was too weak to deliver the baby naturally. They decided a C-section was the only option. Bill wasn’t allowed in the operating room, so he waited anxiously outside. After what felt like an eternity, he was finally called in to meet his new baby and see his recovering wife.
Relief flooded over him. He couldn’t believe how close he had come to losing them both. That day, Bill decided to quit his job, vowing never to leave his family for long periods again. When they returned to Omaha, it would be for good.
Out of gratitude, Bill asked for the name of the brave pilot who risked it all to help them. He and Rose agreed to name their baby after him.
As for Rose, it would be many years before she would ever set foot on an airplane again.
What did we learn from this story?
Human life is incredibly valuable. Drew made the right choice when he decided to land the plane at the abandoned airstrip to save both Rose and her baby. It reminds us that life is precious and should be protected at all costs.
Overthinking is not helpful. Rose might have made it back to Omaha without any issues if she hadn’t let her mind race after the turbulence. Her anxiety triggered stress, and her body reacted by going into labor early. This shows that overthinking often makes things worse instead of helping.
Share this story with your friends—it might brighten their day and inspire them.
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