In 2017, a Dairy Queen in Kewaskum, Wisconsin grabbed attention online with a message posted in its front window, causing quite a stir across the internet.
Some words or expressions, like ”Merry Christmas,” can stir up controversy, even when they seem harmless to some.
In a world filled with different beliefs and traditions, what feels like a simple greeting to one person might come across as exclusionary to another.
It’s that clash of perspectives that can turn a seemingly innocent phrase into a hot topic. Take, for example, a Dairy Queen in Wisconsin that made headlines with a bold sign on its window — sparking a heated debate online.

For years, a Dairy Queen in Kewaskum, Wisconsin, has proudly displayed a ”politically incorrect” sign on its window. While locals have long been familiar with it, back in 2017, an out-of-town customer took notice and set the internet on fire.
The store’s owner, Kevin Scheunemann, is the one who put up the sign, and he stands by its message.
“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” Scheunemann explained to WeAreGreenBay.com.
The sign in Kewaskum
So, what did the sign actually say?
It proudly declared the restaurant’s stance on “political incorrectness,” emphasizing holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also included the phrase “In God we trust” and offered free sundaes to veterans on Veteran’s Day.

According to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.
“I just felt it was more appropriate to disclose these kinds of expressions,” Scheunemann continued. “It just seems that those kinds of values and principles are becoming controversial in society.”
Despite the occasional controversy, Scheunemann stands firm, willing to have a conversation with anyone who disagrees, but also proud of his values.
”Pretty tasteless”
But as mentioned, not everyone agreed with Scheunemann’s perspective. One customer from Oregon posted the sign on Dairy Queen’s national Facebook page in 2017, complaining about its exclusive nature.
This sparked a flood of negative comments, with people like Steve Thomas from Milwaukee saying, “I feel this is a pretty tasteless thing to have posted at one of your franchises. The part I disagree with is his use of the term ‘snowflake’… he’s alienating half the population by using that term.”
Thomas continued, “The other thing I don’t like is him belittling ‘safe spaces.’ Young adults need a safe place to talk when they’re struggling but won’t go because of the criticism they might receive. That’s why I disagree with this sign.”
Despite the backlash, many showed their support for Scheunemann, with some people even traveling long distances to snap a picture with the owner.
I just had to post this. Naturally, it was really busy tonight. This customer comes up to counter and says he has…Posted by Kevin Scheunemann on Saturday, June 30, 2018
In response to the controversy, Dairy Queen released a statement:
“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or other franchise owners. We expect our franchisees and employees to treat every customer with dignity and respect.”
New controversy
Then in 2020, the same Dairy Queen found itself at the center of another debate when a Donald Trump campaign sign, placed next to the restaurant’s parking lot, was nearly stolen.
CCTV footage showed two people trying to take the large Trump sign, but they couldn’t fit it into their car. Scheunemann, who posted about the incident on Facebook, even offered a $500 Dairy Queen gift card for information leading to the suspects’ arrest.
Love it or hate it, Dairy Queen’s politically charged sign has certainly sparked conversation over the years.
Whether you’re all for Scheunemann’s unapologetic stance or feel it crosses a line, it’s clear that his message has struck a chord with people from all walks of life. From heated debates on social media to those who travel miles just to snap a photo with the sign, it’s a reminder of how a single statement can ignite a much larger conversation.
So, what do you think? Does Scheunemann’s sign represent standing strong in your beliefs, or is it a step too far in today’s divided world?
Which of the five children just went out and then went back to bed
Have you ever come across a puzzle that seemed simple at first glance but had you scratching your head as you tried to solve it? Today’s puzzle is one of those engaging brain teasers. Take a closer look at the image of the five children peacefully sleeping in their beds. The challenge is to figure out: Which child just went out and climbed back into bed?

The Allure of Brain Teasers: Why We Love a Good Challenge
Puzzles like this one are not just fun—they challenge our minds to think outside the box. They test our ability to notice details, connect the dots, and use reasoning to arrive at an answer. But they also remind us of how easily we can overlook critical clues when we’re not paying close attention.
So, before you scroll down for the explanation, take a moment to look at the image carefully. Study every detail. Can you spot anything unusual about one of the children?
Common Mistakes: Why Many Get It Wrong
When solving puzzles like this, it’s easy to miss the subtle hints that lead to the correct answer. Here are some common pitfalls people face:
- Assuming Too Much: Many people assume that because the children are in bed, there’s nothing unusual to notice. But a good puzzle hides its clues in plain sight.
- Rushing Through the Details: In puzzles, tiny inconsistencies often hold the key to the solution. Rushing means you’re likely to miss these.
- Overcomplicating the Answer: Sometimes, we think the solution must be complex and overlook the simplest explanation.
For this puzzle, the key lies in observing the children closely and noticing what sets one of them apart.
Step-by-Step Guide to Solving the Puzzle
Let’s break it down step by step and uncover the answer.
Step 1: Observe the Overall Scene
Take a good look at all five children sleeping in their beds. Notice their postures, their blankets, and anything that seems out of the ordinary.
- All five children appear to be peacefully sleeping.
- The room is dimly lit, with a calming green wall and neatly arranged beds.
Step 2: Look for Something Unusual
The trick to solving this puzzle is to spot the small details that don’t fit. Scan each child one by one. Do you notice anything peculiar about their clothing, the way they’re positioned, or the items around them?
- Four of the children are fully under their blankets, with no visible irregularities.
- One child, however, stands out. The girl on the left side of the image is still wearing shoes under her blanket.
Step 3: Connect the Clue to the Question
The presence of shoes is the defining clue here. If the girl still has her shoes on, it means she didn’t have time to take them off before getting back into bed. This suggests she must have just come back from somewhere.
Step 4: Rule Out the Other Children
Now that you’ve identified the key detail, you can confidently rule out the other four children. None of them have any unusual characteristics, like shoes or signs of movement, to suggest they recently left their beds.
The Final Answer: The Girl on the Left

The correct answer to the puzzle is the girl on the left. Her shoes give her away—they’re the subtle but crucial clue that confirms she was the one who went out and climbed back into bed.
Why Details Matter in Puzzles (and in Life)
This puzzle serves as a great reminder of how often we miss the small details in our day-to-day lives. It’s easy to get caught up in the bigger picture and overlook the little things that can change the outcome entirely. Whether you’re solving puzzles or navigating real-life challenges, paying attention to details can make all the difference.
Share Your Thoughts and Keep Challenging Yourself
What did you think of this puzzle? Did you manage to figure out the answer, or did the girl’s shoes catch you by surprise? Share your thoughts in the comments and let us know how long it took you to spot the clue.
If you enjoyed this puzzle, why not challenge your friends and family to solve it too? And don’t stop here—there are countless other brain teasers and logic puzzles out there waiting to sharpen your skills and stretch your mind.
Conclusion: Keep Your Mind Sharp with Puzzles
Puzzles like this one are not just a source of entertainment—they’re a workout for your brain. By tackling challenges like these, you’re honing your observational skills, improving your problem-solving abilities, and having fun all at the same time.
So, next time you encounter a tricky brain teaser, take a deep breath, slow down, and look for the hidden clues. And remember: the answer is often right in front of you, just waiting to be discovered!
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