In 2017, a Dairy Queen in Kewaskum, Wisconsin grabbed attention online with a message posted in its front window, causing quite a stir across the internet.
Some words or expressions, like ”Merry Christmas,” can stir up controversy, even when they seem harmless to some.
In a world filled with different beliefs and traditions, what feels like a simple greeting to one person might come across as exclusionary to another.
It’s that clash of perspectives that can turn a seemingly innocent phrase into a hot topic. Take, for example, a Dairy Queen in Wisconsin that made headlines with a bold sign on its window — sparking a heated debate online.
For years, a Dairy Queen in Kewaskum, Wisconsin, has proudly displayed a ”politically incorrect” sign on its window. While locals have long been familiar with it, back in 2017, an out-of-town customer took notice and set the internet on fire.
The store’s owner, Kevin Scheunemann, is the one who put up the sign, and he stands by its message.
“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” Scheunemann explained to WeAreGreenBay.com.
The sign in Kewaskum
So, what did the sign actually say?
It proudly declared the restaurant’s stance on “political incorrectness,” emphasizing holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also included the phrase “In God we trust” and offered free sundaes to veterans on Veteran’s Day.
According to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.
“I just felt it was more appropriate to disclose these kinds of expressions,” Scheunemann continued. “It just seems that those kinds of values and principles are becoming controversial in society.”
Despite the occasional controversy, Scheunemann stands firm, willing to have a conversation with anyone who disagrees, but also proud of his values.
”Pretty tasteless”
But as mentioned, not everyone agreed with Scheunemann’s perspective. One customer from Oregon posted the sign on Dairy Queen’s national Facebook page in 2017, complaining about its exclusive nature.
This sparked a flood of negative comments, with people like Steve Thomas from Milwaukee saying, “I feel this is a pretty tasteless thing to have posted at one of your franchises. The part I disagree with is his use of the term ‘snowflake’… he’s alienating half the population by using that term.”
Thomas continued, “The other thing I don’t like is him belittling ‘safe spaces.’ Young adults need a safe place to talk when they’re struggling but won’t go because of the criticism they might receive. That’s why I disagree with this sign.”
Despite the backlash, many showed their support for Scheunemann, with some people even traveling long distances to snap a picture with the owner.
I just had to post this. Naturally, it was really busy tonight. This customer comes up to counter and says he has…Posted by Kevin Scheunemann on Saturday, June 30, 2018
In response to the controversy, Dairy Queen released a statement:
“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or other franchise owners. We expect our franchisees and employees to treat every customer with dignity and respect.”
New controversy
Then in 2020, the same Dairy Queen found itself at the center of another debate when a Donald Trump campaign sign, placed next to the restaurant’s parking lot, was nearly stolen.
CCTV footage showed two people trying to take the large Trump sign, but they couldn’t fit it into their car. Scheunemann, who posted about the incident on Facebook, even offered a $500 Dairy Queen gift card for information leading to the suspects’ arrest.
Love it or hate it, Dairy Queen’s politically charged sign has certainly sparked conversation over the years.
Whether you’re all for Scheunemann’s unapologetic stance or feel it crosses a line, it’s clear that his message has struck a chord with people from all walks of life. From heated debates on social media to those who travel miles just to snap a photo with the sign, it’s a reminder of how a single statement can ignite a much larger conversation.
So, what do you think? Does Scheunemann’s sign represent standing strong in your beliefs, or is it a step too far in today’s divided world?
On Christmas Eve, I Visited My Missing Parents’ Abandoned House and Found It Beautifully Decorated
After Megan’s parents kick her out at eighteen, she turns her back on her family. But one day, she drives back to her childhood home, only to discover that the house is in her name and her parents have been missing. Years later, she drives by again, only this time, she sees the old house decorated for the holidays. Are her parents back?
It’s been twenty years since I last spoke to my parents. Twenty years since they kicked me out for getting pregnant.
I was 18, young and terrified, but stubborn enough to stand my ground. I still remember my dad’s voice, the anger almost chilling me to my bones.
An upset girl sitting on her bed | Source: Midjourney
“If you leave with him, Megan, don’t bother coming back!” he yelled. “I don’t want to see you again! You’re a mess, and instead of choosing to be better, you’re choosing self-destruction.”
I left anyway.
That same night, my mom stood quietly at the door, her arms wrapped around herself, watching me go. She didn’t say anything; she just let me walk out into the cold.
A shouting man | Source: Midjourney
“That’s it? You’re not going to say anything? Mom, really?” I said.
She opened her mouth for a second. Instead of saying anything, she just went inside and closed the door.
They never forgave me.
But here I am, twenty years later. I’m thirty-eight, with three beautiful kids and a man who’s been by my side through it all. Evan and I were high school sweethearts, and when I got pregnant, I really thought that he was going to leave me.
An upset woman standing in a doorway | Source: Midjourney
“Why would I leave you?” he asked, holding the pregnancy test. “We’re in this together, Megan.”
“But what about your football scholarship to college? You’d give that up?” I asked.
“Of course, I would,” he said. “Let’s do this, Meg. You, me, and the baby!”
Just like that, I decided to tell my parents, which is how my father threw me out.
A teenage couple sitting on a bench | Source: Midjourney
Despite everything, we built a life. A really good life. And let me tell you, I don’t regret a single thing. Evan works hard, and our kids, Ella, Maya, and Ben, are everything I ever dreamed of.
If you had told my 18-year-old self that I’d still be with him two decades later, I would have laughed through my tears.
But here we are.
Happy.
Three children sitting together | Source: Midjourney
The last time I visited my parents’ house was five years ago. They had gone missing on a hiking trip in the mountains. It was supposed to be a short getaway, apparently.
Just a weekend.
But they never came back.
“I’m sorry, Megan,” our neighbor, Mr. Smith, said when I went over to ask about my parents. “You really didn’t hear about it? The incident?”
An older man standing in his doorway | Source: Midjourney
“What incident? What are you talking about?” I asked, an uneasy feeling taking over me.
“They went hiking, Megan. You know, the usual long weekend trips that they make? They left the keys here for me to feed the dog. But at the end of the weekend, they didn’t return.”
“What do you mean?” I asked.
A couple hiking | Source: Midjourney
“When they didn’t come back, I reported it to the police, and a search party was sent out. The officers said that all they found were their abandoned backpacks on a cliff,” he sighed.
“No… bodies?” I asked, my voice threatening to break.
As strained as our relationship was, I always expected my parents to be here, at home. For them to always be within those four walls for when I needed them.
I always counted on them to be there for the day I decided to bring my children to meet them.
An upset woman standing on a porch | Source: Midjourney
And now?… they were gone.
“No, sweetheart,” Mr. Smith said. “No bodies, no footprints, nothing. They were just gone. They vanished without a trace.”
After that, it was all about getting the house signed over to me. I didn’t want to do anything with it, I just wanted to keep it there. I went to the police station and the detective signed off on the case as a cold case.
“Move on, Megan,” he said. “We’ve had no leads in years.”
The issue was proving that I was their daughter, luckily there was a clause in my father’s will, stating that everything would be mine if he and my mother passed.
For five years after, the house sat empty. I never had the courage to sell it, though. Something about letting it go felt wrong.
An empty house | Source: Midjourney
So, it just stood there, gathering dust and neglect, frozen in time like a ghost of the past I wasn’t ready to confront.
Until tonight.
It was Christmas Eve. And for reasons I couldn’t explain, I found myself driving toward the old place instead of getting the extra butter that Evan and I needed for the turkey the next day.
The house was abandoned and had been for the past five years. As I drove, I imagined exactly how it would look after all these years. I imagined the cracked front windows and the streaks of graffiti across the walls like battle scars.
An abandoned house with an overgrown garden | Source: Midjourney
I imagined the weeds swallowing the flower beds that my mother used to love, and the wooden porch, which was most likely splintered and sagging under the years of neglect.
When I pulled into the driveway, my chest tightened at the sight of the house.
It was decorated.
Not just randomly decorated, but beautifully decorated. The old garlands of twinkling lights my dad used to string along the eaves were glowing softly against the evening sky.
Christmas decorations on an old house | Source: Midjourney
There was a faded wreath with little bells, which hung crookedly on the front door. There were the familiar plastic candy canes lining the path to the house.
I even recognized the same wooden reindeer we used to set up every December. They were all old and chipped but still standing proudly on the lawn.
My heart raced as I stepped out of the car. How could this be?
Wooden reindeer on a lawn | Source: Midjourney
Who would have done something like this? No one lived there. No one had for years.
As I walked around, I saw a little generator on the porch. It was hooked up to the lights, fueling them among the rest of the desolate house.
The decorations looked exactly the way my dad used to do them. The same lights, the same setup. A lump formed in my throat. It was like stepping back into my childhood, as if time had rewound itself.
A connected generator | Source: Midjourney
Even if it was just for one night.
I had to know who was behind this. I needed to know if it was real or if it was in my head.
The front door was slightly ajar. I hesitated for a moment, my pulse quick and uneven, before gently pushing it open.
Inside, the house smelled of dust and memories, but the living room…
The front door of an empty house | Source: Midjourney
The living room took my breath away.
A Christmas tree stood by the fireplace, just like the ones from my childhood. It was decorated with mismatched ornaments and too many strands of tinsel. The stockings were hung on the mantel, and beneath the tree were a few wrapped presents, tied with fraying ribbons.
And then I saw him.
A man hunched by a fireplace | Source: Midjourney
A figure sat in front of the fireplace, hunched slightly, silhouetted by the glow of the dying fire.
I couldn’t stop myself. The word slipped from my lips before I could think.
“Dad?” I called.
The figure stirred and turned slowly toward me, the firelight flickering across his face.
It wasn’t my dad.
It was a young man in his mid-thirties, I think. His dark hair was tousled, and his face was shadowed by exhaustion. He wore a threadbare coat, and his cheeks were pink from the cold.
But as soon as I saw him, I knew exactly who he was.
“Max?” I whispered.
A close up of a man | Source: Midjourney
His eyes widened, and a small, embarrassed smile tugged at the corner of his mouth. “You remember me? Megan?”
Of course, I remembered him.
He used to be the little boy who lived next door, the one with the messy hair and a toothy grin. But then, he couldn’t have been older than me.
“What are you doing here?” I asked.
A smiling young boy | Source: Midjourney
Max glanced around the room.
“I’ve been staying here. Just for the winters, Megan,” he admitted. “It’s the second year now.”
I stared at him.
“Why?”
“I don’t really have anywhere else to go,” he said, holding his head.
A shocked woman | Source: Midjourney
It took me a minute to process what he was saying.
“Max, are you homeless?” I asked.
He gave a small nod.
“Yeah,” he said. “My adoptive parents, the Smiths? They kicked me out, actually. It was after you came around about ten years ago, and my dad told you about your parents. I’ve had some rotten luck, and I guess they just didn’t want to care for me anymore. It’s hard, you know? Finding work. I was between friends for a while… but even they got tired.”
A man sitting next to a fire | Source: Midjourney
My chest tightened at his words.
He glanced around the room, a smile playing on his lips.
“I remembered how your dad used to decorate the house. You guys had the nicest house in the neighborhood. When I was walking around for old time’s sake, I saw that the house was still empty. And I made myself at home… I found the decorations in the basement.”
A basement | Source: Midjourney
We were both quiet for a while.
“Why didn’t you get rid of the place?” he asked me.
“I don’t have any good answers,” I said. “I just wanted to keep it the way it was.”
Max nodded.
A man sitting next to a fire | Source: Midjourney
“I’m sorry if I shouldn’t be here,” Max said. “I just… had nowhere to go. No parents to turn to for the holidays, and honestly, I didn’t think anyone would mind.”
Something broke inside me at that moment. I had been through everything Max had just described.
“Come home with me,” I said. “Nobody should spend Christmas alone. And anyway, I have three kids who will need distracting from the pile of Christmas presents at home.”
A pile of presents under a Christmas tree | Source: Midjourney
Max’s eyes widened, and for a second, he looked like that same little boy from all those years ago, the one who had been desperate for someone to care.
Now, sitting in my living room, watching my kids get to know someone from my past, I realize what I need to do.
Evan and I have some savings. It could be enough to do the house up properly. Once it’s fixed, Max can live there. He can rent out a couple of rooms to boarders if he needs the extra income. It’s not much, but it’s a start, and I know it will give him a chance to get back on his feet.
I put my cup of hot chocolate down on the coffee table. I was getting excited.
House renovations in progress | Source: Midjourney
I don’t know if my parents would approve of the plan, but it doesn’t matter. That house doesn’t belong to their memory anymore. It’s time to give it a new purpose.
And who knows? Maybe the money we make from it will go toward Ella, Maya, or Ben’s college fund someday.
What would you have done?
A smiling woman | Source: Midjourney
If you’ve enjoyed this story, here’s another one for you |
I Dropped My Naughty Kids at My Parents’ Home — I Was Shocked When They Were Good as Gold When I Picked Them Up
When Cara and her husband get an invitation to an adult-only party, they welcome the break from being parents of three for a few hours. Thankfully, her parents are ready to save the day and babysit the kids. But when Cara and Jason go back to fetch the kids, they’re shocked with the change in their behavior.
“Are you sure that the kids will be okay?” my husband, Jason, asked me as I went through my closet trying to find something to wear.
A woman looking through her closet | Source: Midjourney
“Yes!” I exclaimed. “They will be absolutely fine with my parents.”
“It’s just that you know how they can be,” Jason said. “The kids, not your parents. They’re a handful.”
“They’ll be fine,” I repeated.
A close-up of a smiling man | Source: Midjourney
But my husband wasn’t wrong.
This work is inspired by real events and people, but it has been fictionalized for creative purposes. Names, characters, and details have been changed to protect privacy and enhance the narrative. Any resemblance to actual persons, living or dead, or actual events is purely coincidental and not intended by the author.
The author and publisher make no claims to the accuracy of events or the portrayal of characters and are not liable for any misinterpretation. This story is provided “as is,” and any opinions expressed are those of the characters and do not reflect the views of the author or publisher.
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