In 2017, a Dairy Queen in Kewaskum, Wisconsin grabbed attention online with a message posted in its front window, causing quite a stir across the internet.
Some words or expressions, like ”Merry Christmas,” can stir up controversy, even when they seem harmless to some.
In a world filled with different beliefs and traditions, what feels like a simple greeting to one person might come across as exclusionary to another.
It’s that clash of perspectives that can turn a seemingly innocent phrase into a hot topic. Take, for example, a Dairy Queen in Wisconsin that made headlines with a bold sign on its window — sparking a heated debate online.
For years, a Dairy Queen in Kewaskum, Wisconsin, has proudly displayed a ”politically incorrect” sign on its window. While locals have long been familiar with it, back in 2017, an out-of-town customer took notice and set the internet on fire.
The store’s owner, Kevin Scheunemann, is the one who put up the sign, and he stands by its message.
“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” Scheunemann explained to WeAreGreenBay.com.
The sign in Kewaskum
So, what did the sign actually say?
It proudly declared the restaurant’s stance on “political incorrectness,” emphasizing holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also included the phrase “In God we trust” and offered free sundaes to veterans on Veteran’s Day.
According to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.
“I just felt it was more appropriate to disclose these kinds of expressions,” Scheunemann continued. “It just seems that those kinds of values and principles are becoming controversial in society.”
Despite the occasional controversy, Scheunemann stands firm, willing to have a conversation with anyone who disagrees, but also proud of his values.
”Pretty tasteless”
But as mentioned, not everyone agreed with Scheunemann’s perspective. One customer from Oregon posted the sign on Dairy Queen’s national Facebook page in 2017, complaining about its exclusive nature.
This sparked a flood of negative comments, with people like Steve Thomas from Milwaukee saying, “I feel this is a pretty tasteless thing to have posted at one of your franchises. The part I disagree with is his use of the term ‘snowflake’… he’s alienating half the population by using that term.”
Thomas continued, “The other thing I don’t like is him belittling ‘safe spaces.’ Young adults need a safe place to talk when they’re struggling but won’t go because of the criticism they might receive. That’s why I disagree with this sign.”
Despite the backlash, many showed their support for Scheunemann, with some people even traveling long distances to snap a picture with the owner.
I just had to post this. Naturally, it was really busy tonight. This customer comes up to counter and says he has…Posted by Kevin Scheunemann on Saturday, June 30, 2018
In response to the controversy, Dairy Queen released a statement:
“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or other franchise owners. We expect our franchisees and employees to treat every customer with dignity and respect.”
New controversy
Then in 2020, the same Dairy Queen found itself at the center of another debate when a Donald Trump campaign sign, placed next to the restaurant’s parking lot, was nearly stolen.
CCTV footage showed two people trying to take the large Trump sign, but they couldn’t fit it into their car. Scheunemann, who posted about the incident on Facebook, even offered a $500 Dairy Queen gift card for information leading to the suspects’ arrest.
Love it or hate it, Dairy Queen’s politically charged sign has certainly sparked conversation over the years.
Whether you’re all for Scheunemann’s unapologetic stance or feel it crosses a line, it’s clear that his message has struck a chord with people from all walks of life. From heated debates on social media to those who travel miles just to snap a photo with the sign, it’s a reminder of how a single statement can ignite a much larger conversation.
So, what do you think? Does Scheunemann’s sign represent standing strong in your beliefs, or is it a step too far in today’s divided world?
Addressing Health Issues: The Smith Family’s Wellness Journey
The well-known Will and Jada Pinkett Smith, their kids Jaden and Willow, and Jada’s mother Adrienne Banfield-Norris were among the Smith family members who recently went on “Red Table Talk” to discuss some health issues they’ve been having. Their sincere conversation illuminates the significance of wellbeing and health, an issue that affects all of us.
Putting Jaden’s health first
Jaden, who is 21 years old, talked about his serious stomach problems in the episode. He emphasized the importance of putting his health first above all else, even if he received backlash after switching to a vegan diet. Anyone who is afraid to ask for help due to concerns about the opinions of others can find encouragement in Jaden’s bravery in sharing his troubles.
Nutritional Modifications for Optimal Health
The family sought advice from prominent specialists Dr. Mark Hyman and nutritionist Mona Sharma in order to address Jaden’s health issues. Dr. Hyman determined that eating the incorrect kinds of food was the root of Jaden’s problems. To treat any inadequacies, he recommended particular dietary adjustments and supplements.
They took action to remove dairy and gluten from Jaden’s diet after it was found that they were making his condition worse. Taking care of his vitamin and omega-3 deficiencies also became critical given his vegetarian diet. Jaden was certain that following these dietary changes would have a major positive impact on his health, enabling him to carry on motivating people.
An Unsettling Event and Required Adjustments
Jaden’s drastic diet back in September had worrying results. He was clearly feeling under the weather, and he freely acknowledged it. His family was quite concerned and took quick action when he was hospitalized in Australia owing to nausea and dizziness.
Inspirational Path to Wellbeing
The Smiths have always been open about their experiences with physical and mental health. Will recently talked about a significant experience he had—having a colonoscopy. A polyp was found and removed during the surgery, highlighting the importance of routine health checkups.
Will underlined that although adopting a healthier lifestyle could be difficult at first, there are priceless long-term advantages. They want to inspire others to take control of their health and promote lifespan and well-being by sharing their own experiences.
The Smith family’s open conversation on “Red Table Talk” demonstrates how proactive they are in addressing health-related issues. By being transparent and sharing their journey to wellness, they hope to encourage everyone to put their health first and lead a long and healthy life.
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