In 2017, a Dairy Queen in Kewaskum, Wisconsin grabbed attention online with a message posted in its front window, causing quite a stir across the internet.
Some words or expressions, like ”Merry Christmas,” can stir up controversy, even when they seem harmless to some.
In a world filled with different beliefs and traditions, what feels like a simple greeting to one person might come across as exclusionary to another.
It’s that clash of perspectives that can turn a seemingly innocent phrase into a hot topic. Take, for example, a Dairy Queen in Wisconsin that made headlines with a bold sign on its window — sparking a heated debate online.
For years, a Dairy Queen in Kewaskum, Wisconsin, has proudly displayed a ”politically incorrect” sign on its window. While locals have long been familiar with it, back in 2017, an out-of-town customer took notice and set the internet on fire.
The store’s owner, Kevin Scheunemann, is the one who put up the sign, and he stands by its message.
“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” Scheunemann explained to WeAreGreenBay.com.
The sign in Kewaskum
So, what did the sign actually say?
It proudly declared the restaurant’s stance on “political incorrectness,” emphasizing holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also included the phrase “In God we trust” and offered free sundaes to veterans on Veteran’s Day.
According to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.
“I just felt it was more appropriate to disclose these kinds of expressions,” Scheunemann continued. “It just seems that those kinds of values and principles are becoming controversial in society.”
Despite the occasional controversy, Scheunemann stands firm, willing to have a conversation with anyone who disagrees, but also proud of his values.
”Pretty tasteless”
But as mentioned, not everyone agreed with Scheunemann’s perspective. One customer from Oregon posted the sign on Dairy Queen’s national Facebook page in 2017, complaining about its exclusive nature.
This sparked a flood of negative comments, with people like Steve Thomas from Milwaukee saying, “I feel this is a pretty tasteless thing to have posted at one of your franchises. The part I disagree with is his use of the term ‘snowflake’… he’s alienating half the population by using that term.”
Thomas continued, “The other thing I don’t like is him belittling ‘safe spaces.’ Young adults need a safe place to talk when they’re struggling but won’t go because of the criticism they might receive. That’s why I disagree with this sign.”
Despite the backlash, many showed their support for Scheunemann, with some people even traveling long distances to snap a picture with the owner.
I just had to post this. Naturally, it was really busy tonight. This customer comes up to counter and says he has…Posted by Kevin Scheunemann on Saturday, June 30, 2018
In response to the controversy, Dairy Queen released a statement:
“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or other franchise owners. We expect our franchisees and employees to treat every customer with dignity and respect.”
New controversy
Then in 2020, the same Dairy Queen found itself at the center of another debate when a Donald Trump campaign sign, placed next to the restaurant’s parking lot, was nearly stolen.
CCTV footage showed two people trying to take the large Trump sign, but they couldn’t fit it into their car. Scheunemann, who posted about the incident on Facebook, even offered a $500 Dairy Queen gift card for information leading to the suspects’ arrest.
Love it or hate it, Dairy Queen’s politically charged sign has certainly sparked conversation over the years.
Whether you’re all for Scheunemann’s unapologetic stance or feel it crosses a line, it’s clear that his message has struck a chord with people from all walks of life. From heated debates on social media to those who travel miles just to snap a photo with the sign, it’s a reminder of how a single statement can ignite a much larger conversation.
So, what do you think? Does Scheunemann’s sign represent standing strong in your beliefs, or is it a step too far in today’s divided world?
20+ People Honestly Showed What Their Jobs Are Really Like
It’s impossible to argue with the fact that all jobs are important. We see people specialize in different things every day. They could be doctors, school teachers, cashiers, or cleaners. All jobs contain things that outsiders have no idea about.
We at Bright Side have found Internet users of different professions that revealed the invisible side of their jobs. And in the bonus section, you’ll find a tweet about the difficulties that shop assistants have to deal with.
“My sister works in a photo center and this is who she was asked to take a picture of.”
This is the hand of a doctor after removing his medical gloves after 10 hours of being on the clock.
“A group of teenagers came in just to trash the theater. I was one of the people that had to clean it.”
“I work in the Arctic and Antarctic and find it much more convenient to wear my watch on a lanyard than on my wrist because of all of the layers I wear.”
“This watch has been to Antarctica countless times and to the geographic North Pole 12 times.”
“Be nice to your trash man when it’s raining and it’s 30 degrees outside. We’re not invincible. This is my hand after working 4 hours in bad weather.”
“I work at a hotel these days and went to see if a room was mislabeled as dirty. This is what I found.”
“I kept my hotel key cards from my first year working for the airlines.”
“Working hard as a truck driver has its advantages: the views!”
“My mom works at Amazon and she sent me a photo of one of the trucks she loaded.”
“I work at a call center. Whenever I get a particularly rude caller, I like to draw what they might look like. Here’s Lorraine from today.”
“I work in a fast-food restaurant, and this is our broom. My boss says it’s too expensive to replace it, yet he drives a Lincoln.”
“I work in the film industry and I’m usually too shy to ask for a picture with an actor, but I had to get one with this little guy.”
“Every staple I removed in one year at my boring office job”
“I work in a −25°F freezer every day.”
“I work at a cat shelter. These are the ’can we keep him?’ photos I sent to my partner. It worked.”
“My job involves putting labels on boxes. I hold them with my left hand and put them on the box with my right. This is what my ’clean’ hands look like.”
“I got transferred to a new location at work. This is my new break ’room.’”
You can work anywhere if you’re a programmer.
“I work as a professional princess on weekends. My kitty insists on inspecting each costume for detail accuracy.”
“I work at a hotel — a guest left this when they checked out.”
So, I work in a movie theater. ’Family of the Year’ award goes to these guys!”
“I’m a seaman. We live alone in these rooms. Depending on your position, the room can be better and bigger. This is mine.”
“I have my own toilet and shower.”
“Took this photo yesterday at work. Thought I’d share it with you guys.”
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