In 2017, a Dairy Queen in Kewaskum, Wisconsin grabbed attention online with a message posted in its front window, causing quite a stir across the internet.
Some words or expressions, like ”Merry Christmas,” can stir up controversy, even when they seem harmless to some.
In a world filled with different beliefs and traditions, what feels like a simple greeting to one person might come across as exclusionary to another.
It’s that clash of perspectives that can turn a seemingly innocent phrase into a hot topic. Take, for example, a Dairy Queen in Wisconsin that made headlines with a bold sign on its window — sparking a heated debate online.
For years, a Dairy Queen in Kewaskum, Wisconsin, has proudly displayed a ”politically incorrect” sign on its window. While locals have long been familiar with it, back in 2017, an out-of-town customer took notice and set the internet on fire.
The store’s owner, Kevin Scheunemann, is the one who put up the sign, and he stands by its message.
“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” Scheunemann explained to WeAreGreenBay.com.
The sign in Kewaskum
So, what did the sign actually say?
It proudly declared the restaurant’s stance on “political incorrectness,” emphasizing holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also included the phrase “In God we trust” and offered free sundaes to veterans on Veteran’s Day.
According to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.
“I just felt it was more appropriate to disclose these kinds of expressions,” Scheunemann continued. “It just seems that those kinds of values and principles are becoming controversial in society.”
Despite the occasional controversy, Scheunemann stands firm, willing to have a conversation with anyone who disagrees, but also proud of his values.
”Pretty tasteless”
But as mentioned, not everyone agreed with Scheunemann’s perspective. One customer from Oregon posted the sign on Dairy Queen’s national Facebook page in 2017, complaining about its exclusive nature.
This sparked a flood of negative comments, with people like Steve Thomas from Milwaukee saying, “I feel this is a pretty tasteless thing to have posted at one of your franchises. The part I disagree with is his use of the term ‘snowflake’… he’s alienating half the population by using that term.”
Thomas continued, “The other thing I don’t like is him belittling ‘safe spaces.’ Young adults need a safe place to talk when they’re struggling but won’t go because of the criticism they might receive. That’s why I disagree with this sign.”
Despite the backlash, many showed their support for Scheunemann, with some people even traveling long distances to snap a picture with the owner.
I just had to post this. Naturally, it was really busy tonight. This customer comes up to counter and says he has…Posted by Kevin Scheunemann on Saturday, June 30, 2018
In response to the controversy, Dairy Queen released a statement:
“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or other franchise owners. We expect our franchisees and employees to treat every customer with dignity and respect.”
New controversy
Then in 2020, the same Dairy Queen found itself at the center of another debate when a Donald Trump campaign sign, placed next to the restaurant’s parking lot, was nearly stolen.
CCTV footage showed two people trying to take the large Trump sign, but they couldn’t fit it into their car. Scheunemann, who posted about the incident on Facebook, even offered a $500 Dairy Queen gift card for information leading to the suspects’ arrest.
Love it or hate it, Dairy Queen’s politically charged sign has certainly sparked conversation over the years.
Whether you’re all for Scheunemann’s unapologetic stance or feel it crosses a line, it’s clear that his message has struck a chord with people from all walks of life. From heated debates on social media to those who travel miles just to snap a photo with the sign, it’s a reminder of how a single statement can ignite a much larger conversation.
So, what do you think? Does Scheunemann’s sign represent standing strong in your beliefs, or is it a step too far in today’s divided world?
After 10 years, mother returns to the abandoned home where she had left her one-year-old kid and discovers something that makes her cry
Over ten years ago, something terrible happened in Yaroslavl, a Russian City.
One day quite some time ago, a neighbor heard that a baby was crying in a house not far away, but at the time he didn’t think about it a whole lot and went back to his daily life.
In the days that proceeded, he noticed that the baby continued to cry inconsolably, even though no one had seen any signs of life from the house, there were never lights on or any sign of activity at all.
The neighbors really started to worry and called the police to investigate.
When the police got into the house it was derelict and empty, the people who had lived there before had taken all their things, cleared the house, and disappeared.
The only thing that was left in the house was their own little baby, how awful!
The little girl was one year old and they found her on a dirty cold floor all on her own for many days!!
The authorities investigated further and discovered that the baby was called Liza Verbitskaya, although her parents were nowhere to be seen, in fact, no one could find them or knew where they were.
Little Liza was taken to a doctor and she recovered in the hospital for a good number of days to make sure she really was nursed back to health after her ordeal.
While she was in the hospital there was a woman called Inna Nika, she was there looking after her sick son and was there day and night.
One particular day she happened to hear a scream from the hospital room next door and had a look inside the room, out of curiosity and concern, to see what was going on. Little Liza was there in the room and Inna felt a maternal pull toward the little girl.
From that day forth, Inna visited Liza every day and came with clothes, food and toys for her.
Inna was about to visit Liza one day, like every other day, but Liza was not there, she had gone. She found out that the little girl was thought to be strong enough to be released from care at the hospital to an orphanage.
Inna felt so empty and really yearned to be reunited with the little girl again, so much so that she made the decision to go and find her!
When she did find her she felt that there was no doubt in her mind, she wanted to adopt the little girl. Inna began the adoption process as soon as she could and after a lot of paperwork Liza was given permission to live with Inna and her family, where she loved her like one of her own.
When Inna adopted Liza, with the paperwork and delays, she was nearly two. She was so afraid of loud noises she couldn’t chew food! She had been very traumatized…
Inna was more determined than ever to give the little girl the ware and love that she had always needed and her dark times were clearly in the past.
Liza found it difficult to learn to walk, but as she got older Inna joined her with a dance school, she hoped that she would become more comfortable in herself and it would bring her out of her shell.
Exactly why, nobody will be 100% sure, but with all the love and the care she received from her adopted mom, it wasn’t long before Liza bloomed like another girl of her age.
Liza was really dark skinned unlike her siblings and stuck out like a sore thumb, it really was not easy as she began to grow up. Inna always said to her daughter that she should never listen to others as they are easily driven by jealousy.
The now teenage Liza has won several beauty contests, many talents show and worked her first job as a fashion model. Such an amazing contrast to how her life started and how she has succeeded!
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