Elon Musk Quietly Welcomed Baby No. 12, His Third with Neuralink Corp.’s Shivon Zilis, Earlier This Year

“Our relatives and friends are all aware. Regarding the arrival of his newest child, Musk stated, “‘Secret’ does not mean failure to issue a press release, which would be bizarre.”

Elon Musk just had a new child.

Earlier this year, the 52-year-old founder of Tesla secretly welcomed Shivon Zilis, the director of special projects at Neuralink Corp., into his family.

To Page Six, Musk affirmed the information. Regarding “secretly fathered,” it is likewise untrue,” he provided a statement to the publication. “Our family and friends are all aware.”

“It is not a secret if a press release is not issued, which would be strange,” the X Corp. owner continued.

As of right now, Musk’s youngest child’s gender and name are unknown.

Musk and his associates make an effort to keep their kids’ lives private.

Grimes, the mother of three of Musk’s children, posted a long message on X (previously Twitter) in September 2023 asking for privacy for her and the three children.

She also spoke about the current press that has focused on her co-parenting arrangement with the CEO of Tesla and the information that they secretly welcomed a third child, a son named Techno, not long after Musk welcomed his children with Zilis.

“Hey, I want to de-escalate the narrative at the moment, but I would prefer not to breathe any more life into this current press cycle,” the artist said.

Grimes went on, “I spoke with Shivon at length finally, which was long overdue,” in response to Zilis’ remarks.

She pleaded with supporters, saying that Zilis wasn’t to blame for their situation and urged them not to be upset with her. We are eager to become friends and raise the children together because we greatly appreciate one another.

In 2002, Musk and his first wife, Justine Wilson, welcomed their first child, a son named Nevada Alexander. At ten weeks old, the infant passed away from sudden infant death syndrome (SIDS).

Wilson then used IVF to create twins Vivian Jenna and Griffin in 2004, and in 2006, triplets Kai, Saxon, and Damian were born.

In May 2020, X Æ A-Xii, Musk and Grimes’ first child together, was born.

Then, in November 2021, he discreetly welcomed the twins, Azure and Strider, with Zilis. A year later, Grimes told Vanity Fair that she and Musk received a daughter, Exa Dark Siderael, via surrogate in December 2021.

The tech titan’s third child with Grimes, a son named Techno Mechanicus, also known as “Tau,” was born, as reported in journalist Walter Isaacson’s 2023 biography of Musk. This was the first announcement of the birth of Musk’s youngest child.

Burger King has captured attention – Here Is Why The Closure Is Happening

Burger King, a prominent name in the fast-food sector, has captured attention by announcing the cIosure of a substantial number of its U.S. outlets. This bold move, driven by a combination of internal and external factors, reflects the fast-food giant’s commitment to reshape its operations.

By diving into the intricacies of this decision and expIoring the broader context of the company’s efforts to redefine its brand, it becomes evident that Burger King is embarking on a transformative journey in the competitive realm of fast food.

Strategic Rationalization of Burger King’s Outlets

The strategy of closing restaurants is not unfamiliar to Burger King. CEO Joshua Kobza’s recognition of the company’s annual practice of shuttering a certain number of outlets emphasizes its ongoing dedication to optimaI performance.

However, the announcement of closing around 400 U.S. locations represents a more deliberate and significant step.

Chairman Patrick Doyle’s assertion that franchisees unable to consistently meet the system’s performance standards will be phased out underscores Burger King’s commitment to operational excellence.

This strategic pruning of underperforming outlets enabIes Burger King to allocate resources towards enhancing profitable establishments, thereby elevating overall performance and brand reputation.

The Rebranding and Modernization Strategy

This move aligns with Burger King’s broader rebranding strategy and effort to fortify its standing in the competitive fast-food landscape.

Acknowledging challenges like stagnant sales and intensified competition, the company launched the ambitious “Reclaim the Flame” rebranding campaign in 2022, backed by a $400 million investment. This comprehensive approach encompasses revamped advertising, menu streamIining, and extensive restaurant makeovers, all aimed at revitalizing the brand’s appeal.

Burger King’s commitment to modernization is further exemplified by allocating $50 million over the next two years to revamp nearly 3,000 outlets.

These upgrades involve technological enhancements, kitchen advancements, and physical renovations, all designed to eIevate the customer experience. Innovations such as three-lane drive-thrus and advanced delivery mechanisms cater to modern preferences, positioning Burger King as a relevant and competitive player.

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