Plant-based meat was supposed to save the pIanet, make people healthier, and liberate enslaved cows, chickens, and pigs everywhere. Instead, after an impressive start, folks have learned some hard truths about the industry and are turning away in droves.
Once consumers began to Iearn that plant-based meats were still super processed, not nearly as healthy as advertised, and required an enormous amount of machinery to produce hungry consumers largely decided that the old-school options, nameIy chickens, pigs, and cows, were better tasting and better for you.
The biggest player in the industry, Beyond Meat, released its third-quarter numbers in November of 2023, and they taste worse than ersatz ground beef. Net revenue slid, declining 8.7% year-over-year and 26% versus the previous quarter.
It wasn’t all bad news, however, as the company actually achieved free cash flow for the quarter but does not expect that to be the case in the fourth quarter. One anaIyst at the firm TD Cowen took it a step further and said the firm is in ‘survival mode’ and will need to tap the financial markets in 2024 to maintain operations.
Beyond Meat CEO Ethan Brown said: We anticipated a modest return to growth in the third quarter of 2023 that did not occur. Though we are encouraged by pockets of growth, particulariy in the EU where we saw double digit gains in net revenues on a year-over-year basis, we are disappointed by our overall results as we continue to experience worsening sector-specific and broader consumer headwinds. Beyond Meat has cited numerous reasons for its poor performance, inciuding declining foodservice sales and flagging American retail sales, but declined to suggest the possibility that the product just isn’t that good.
Old Woman Brought Sons Favorite Pastry to His Grave And Found a Note upon Her Return, Story of the Day
For Nancy, her son Henry was everything. She couldn’t imagine life without him. It had been 23 years since the tragic accident that claimed Henry’s life, and every year on the anniversary, she honored his memory by bringing his favorite pie to his grave. But this year, something unexpected was about to happen.
For over two decades, Nancy, now 61, never missed a year. She would bake Henry’s favorite pie—an apple and cinnamon delight—and take it to his resting place. The scent of apples and cinnamon always brought back memories of her little boy eagerly running into the kitchen, his eyes lighting up at the sight of the fresh pie. It had been a tradition they both loved, a way for her to stay connected to him even after he was gone.
Since the accident that took Henry’s life at 17, this ritual became Nancy’s way of coping with her grief. The pain of losing him never truly left her, but baking the pie gave her a small sense of comfort, a way to feel close to her son.
On this particular day, as she carefully carried the freshly baked pie to the cemetery, the weight of the dish seemed heavier than usual. She placed the pie on Henry’s grave, gently running her fingers over the smooth stone that had become so familiar. “I miss you every day,” she whispered softly. “I baked your favorite pie again… I wish we could share it just one more time.”
With a heavy heart, she kissed her fingers and touched the gravestone, saying her quiet goodbye before leaving, as she always did. But the next day, when Nancy returned to clean up, she noticed something shocking—the pie was gone. Instead of the untouched or spoiled pie she usually found, the plate was empty. And on it was a folded piece of paper.
With trembling hands, Nancy opened the note. The handwriting was shaky, and it simply said, “Thank you.”
Anger surged through her. Who would take Henry’s pie? It was a private ritual, a way to honor her son, and now a stranger had intruded on that sacred moment. Determined to find out who had taken the pie, Nancy decided to take matters into her own hands.
The next day, she baked another pie and placed it on the grave, but this time, she didn’t leave. She hid behind a nearby tree, watching and waiting. After an hour, she saw a small figure approach. It wasn’t the thoughtless thief she imagined—it was a young boy, no older than 9, with ragged clothes and dirt on his face.
Nancy’s heart softened as she watched the boy kneel by the grave. He pulled out a scrap of paper and carefully wrote, “Thank you,” just like before. He wasn’t stealing out of disrespect; he was simply hungry.
As the boy reached for the pie, Nancy stepped out from her hiding place. Startled, the boy dropped the pie and backed away in fear. “I’m sorry,” he cried, “I was just so hungry. Please don’t be mad.”
Nancy’s heart broke for him. She knelt beside him and spoke gently, “It’s okay, sweetheart. I’m not mad. What’s your name?”
“Jimmy,” he whispered, ashamed.
“Well, Jimmy,” Nancy said with a soft smile, “you don’t have to steal. If you’re hungry, all you had to do was ask.”
Tears welled in Jimmy’s eyes as he explained how little he had to eat and how much the pie had meant to him. Nancy couldn’t help but think of Henry—how he had never known hunger, how he had always had more than enough. Jimmy, on the other hand, looked like he had been living with hunger for far too long.
“Come with me,” she said, standing up and offering her hand. “I’ll bake you a fresh pie, just for you.”
Jimmy hesitated, unsure if he could trust her, but eventually took her hand. Nancy led him back to her home, where she prepared a pie, just as she had done so many times for Henry. As the warm scent of apples and cinnamon filled the kitchen, Jimmy watched in awe. When the pie was ready, she placed it in front of him.
“This one’s all for you,” she said with a smile.
Jimmy took a bite, his eyes lighting up with joy. “This is the best pie I’ve ever had,” he said, his voice full of gratitude.
As she watched him eat, Nancy felt something she hadn’t felt in years—a deep sense of peace. For so long, she had baked pies for a son who could no longer enjoy them, but now, she was sharing that love with a boy who truly needed it. In some small way, it felt like Henry had brought Jimmy into her life, a reminder that love and kindness should always be passed on.
By the time Jimmy finished the last slice, Nancy’s heart was full. She realized that this unexpected connection was perhaps Henry’s way of showing her that even in her grief, she could still bring comfort to others. Maybe this was her new purpose—honoring Henry by helping those in need.
As Jimmy looked up with a smile, Nancy felt warmth and gratitude in her heart. She had found a new way to carry Henry’s memory forward, and it filled her soul with peace.
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