McDonald’s Flipped Its Arches Upside Down To Make A Powerful Statement

March 8th is “a global day celebrating the social, economic, cultural, and political achievements of women,” according to the official International Women’s Day website. Additionally, the day serves as a call to action to accelerate gender parity. 2018 saw a McDonald’s in Lynwood, California, that may have given you the impression that you were seeing ghosts.

When you glanced through your Facebook feed the following morning, you might have spotted something that looked like a glitch, or even that you were in an episode of Black Mirror. It was not an error; none of those notions were accurate.

It wasn’t a trick of the eyes: the iconic McDonald’s arches emblem was inverted. It had nothing to do with their ongoing Twitter beef with Wendy’s, and it just looked like a huge, bubbly “W.” In “celebration of women everywhere,” McDonald’s revealed that the emblem has been reversed.

Although the sign at the Lynwood, California restaurant may have already been flipped, McDonald’s turned its arches inside out on Thursday, March 8, International Women’s Day, across all of its social media platforms. Workers wore hats and shirts with the “W”-style emblem, and 100 retailers countrywide had unique packaging with the logo on them.

Wendy Lewis, a spokesman for McDonald’s, provided some context.

Wendy Lewis, the chief diversity officer at McDonald’s, stated, “We flipped our iconic arches for International Women’s Day for the first time in our brand history in honor of the extraordinary accomplishments of women everywhere and especially in our restaurants.”

Lauren Altmin, a McDonald’s spokesperson, continued, “The new logo honors women everywhere.” Altmin said, “We have a long history of supporting women in the workplace and giving them the chance to grow and succeed.” “We are proud to share that, in the United States, six out of ten restaurant managers are women today. We take pride in our diversity.” Every social media platform used by the company saw a change in the logo, and 100 restaurants got unique “packaging, crew shirts, hats, and bag stuffers.”

Similar steps have been made by other brands to recognize women. With the launch of the “Jane Walker” bottle, Johnnie Walker donated $1 from each bottle to organizations that support women. Gender-related discussions are still highly relevant in popular culture. And vice president of Johnnie Walker Stephanie Jacoby stated, “We firmly feel there is no better time than now to introduce our Jane Walker icon and contribute to trailblazing organizations that share our mission.” “We are honored to celebrate everyone’s contributions to the advancement of gender equality as well as the numerous accomplishments of women.”

Brawny started a campaign called “Strength Knows No Gender,” in which she substituted female characters for the Brawny Man and gave $100,000 to Girls, Inc., an organization that assists young women in developing their financial and leadership abilities. McDonald’s did not, however, declare that it would be contributing to this effort.

Barry Manilow explains why he waited decades to come out as gay

During a guest appearance on HBO’s Who’s Talking to Chris Wallace, the 80-year-old Copacabana singer said he didn’t think it was important to announce his sexuality during the earlier decades of his career.

Manilow came out in 2017, almost three years after he married his husband and manager Garry Kief in a private ceremony. The couple have been together for 45 years now, though they’ve kept much of their relationship away from the public eye.

When he came out to People magazine in 2017, Manilow — whose real name is Barry Pincus — worried he’d be “disappointing” some of his fans by revealing his sexuality. Instead, Manilow, who was 73 at the time, said the reaction from his fanbase was “beautiful.”

Garry Kief and Barry Manilow.
Garry Kief and Barry Manilow attend the 2016 Pre-Grammy Gala at The Beverly Hilton Hotel on Feb. 14, 2016, in Beverly Hills, Calif. Steve Granitz/WireImage

Despite his current feelings of nonchalance about his own coming out, Manilow said announcing his sexuality as his career was booming would have been a bad idea.

“Now being gay is no big deal,” he explained. “Back in the ’70s it would have killed a career.”

Regardless, the usually very private Manilow said he thinks “everybody knew that Garry and I were a couple all those years.”

“Really, Garry and I’ve been together for so long,” he said. “It just never dawned on me that we’re going to come out. But when we got married, it was a big deal, so we did.”

Manilow credited Kief for saving his life. He said he is thankful he had Kief to support him as his music career was taking off, despite keeping their relationship under wraps.

“As my career exploded, it was just crazy. And, you know, going back to an empty hotel room, you can get into a lot of trouble if you’re alone night after night after night,” Manilow explained. “But I met Garry right around when it was exploding. And I didn’t have to go back to those empty hotel rooms. I had somebody to cry with or to celebrate with.”

Manilow said he did not wish an isolated hotel room for any young people.

“It was pretty lonely until I met Garry. And then it was fun,” he smiled.

Kief is not Manilow’s first spouse. In 1964, Manilow married his high school sweetheart, Susan Deixler. They were married for one year.

Manilow told CNN’s Wallace he “really did love” Deixler, but added “the gay thing was pretty, pretty strong. I couldn’t deny it.”

The singer said he knew he was gay before marrying Deixler, but their marriage ended because Manilow couldn’t be the committed husband his then-wife needed. He revealed that his sexuality was not the reason his marriage failed.

“We had a very nice marriage, it was great, but I was away every night making music, as a young musician would be,” Manilow described. “It wasn’t good for me, and it wasn’t good for her.”

“I couldn’t be the proper husband,” he continued. “I was out making music every night, sowing my wild oats. I wasn’t ready to settle down.”

Brooklyn-born Manilow skyrocketed to international fame in 1974 after his release of the ever-popular pop-rock ballad Mandy. He became one of the biggest-selling musicians of all time. Prior to his success as a singer-songwriter, Manilow was behind a number of famous commercial jingles for brands like State Farm and Band-Aid — a gig that he has said helped him create catchy hooks for his own hit songs.

Barry Manilow.

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