McDonald’s Flipped Its Arches Upside Down To Make A Powerful Statement

March 8th is “a global day celebrating the social, economic, cultural, and political achievements of women,” according to the official International Women’s Day website. Additionally, the day serves as a call to action to accelerate gender parity. 2018 saw a McDonald’s in Lynwood, California, that may have given you the impression that you were seeing ghosts.

When you glanced through your Facebook feed the following morning, you might have spotted something that looked like a glitch, or even that you were in an episode of Black Mirror. It was not an error; none of those notions were accurate.

It wasn’t a trick of the eyes: the iconic McDonald’s arches emblem was inverted. It had nothing to do with their ongoing Twitter beef with Wendy’s, and it just looked like a huge, bubbly “W.” In “celebration of women everywhere,” McDonald’s revealed that the emblem has been reversed.

Although the sign at the Lynwood, California restaurant may have already been flipped, McDonald’s turned its arches inside out on Thursday, March 8, International Women’s Day, across all of its social media platforms. Workers wore hats and shirts with the “W”-style emblem, and 100 retailers countrywide had unique packaging with the logo on them.

Wendy Lewis, a spokesman for McDonald’s, provided some context.

Wendy Lewis, the chief diversity officer at McDonald’s, stated, “We flipped our iconic arches for International Women’s Day for the first time in our brand history in honor of the extraordinary accomplishments of women everywhere and especially in our restaurants.”

Lauren Altmin, a McDonald’s spokesperson, continued, “The new logo honors women everywhere.” Altmin said, “We have a long history of supporting women in the workplace and giving them the chance to grow and succeed.” “We are proud to share that, in the United States, six out of ten restaurant managers are women today. We take pride in our diversity.” Every social media platform used by the company saw a change in the logo, and 100 restaurants got unique “packaging, crew shirts, hats, and bag stuffers.”

Similar steps have been made by other brands to recognize women. With the launch of the “Jane Walker” bottle, Johnnie Walker donated $1 from each bottle to organizations that support women. Gender-related discussions are still highly relevant in popular culture. And vice president of Johnnie Walker Stephanie Jacoby stated, “We firmly feel there is no better time than now to introduce our Jane Walker icon and contribute to trailblazing organizations that share our mission.” “We are honored to celebrate everyone’s contributions to the advancement of gender equality as well as the numerous accomplishments of women.”

Brawny started a campaign called “Strength Knows No Gender,” in which she substituted female characters for the Brawny Man and gave $100,000 to Girls, Inc., an organization that assists young women in developing their financial and leadership abilities. McDonald’s did not, however, declare that it would be contributing to this effort.

A girl waves to the train that passes by every day. Three years later, the train driver sees a poster on the window

When was the last time you showed kindness to an unknown individual?Even if you believe that this is a pointless question and that you shouldn’t bother trying to help someone you don’t even know, keep in mind that doing good is always worthwhile.Behaving kindly toward others, even complete strangers you see on a daily basis, has a greater positive impact on their life than you may realize.Furthermore, you never know who among those total strangers will stick around and end up playing a significant role in your life.The tale, shared on the Facebook page *Love What Matters* by Briana Hefley Shepard, describes the peculiar bond that developed between a small girl named Rio and the train conductors who were eagerly awaiting her greeting from their enormous window.Your heart will melt at this story.Ensure that you finish reading the story.About three years ago, our company relocated to the new site.Because of its proximity to the railroad lines, we have a front-row seat to observe all the locomotive activity.The workers quickly noticed Rio extending a greeting to them, and they returned the kind.

They made it into a ritual over time.They let out a whistle, she hurried to the window, they opened their windows, and all of them grinned broadly.Almost every time, I would cry. Then Rio began attending school a few weeks ago.I was impacted by her daycare adjustment a bit more than I had anticipated, but more on the first day when the train passed and she wasn’t present.They opened their windows and whistled, but I was the only one crying and hesitantly waving.Next day, I created a placard.All I wrote was, “She started school.”When I heard the whistle, I hurried to the window and waved my placard.That was three weeks ago. “Oh, I shed a tear.”

Someone knocked on the door this morning, nearly minutes after I entered the store.It was a dude with earbuds hanging down who was wearing a bright yellow t-shirt.Because that’s what we do here, I assumed it was a construction worker who wanted to discuss construction-related topics.I was in error. He had come to inquire about the blonde girl who was greeting the trains.Everyone was curious about her whereabouts as she was an employee.They stopped higher up the tracks, came to our building, and knocked on our door because they had a short train today.Oh, I did cry.Despite having seen my placard, they were unable to read what it said.

Though they had to double check, they had believed she had started school.Her greetings, he added, brightened their day.For three years, they had shared these times together. They miss her and want to do something for her.When they inquired about sending her something, I answered, “Of course!”In a few weeks, they will send her a birthday present.Throughout the past few years, it has been nothing short of miraculous to see their unusual bond.I feel optimism and love knowing that they have been impacted just as much as we have.My faith in mankind and goodness has been reinforced by their presence today and their ongoing generosity to Rio.These are the times we shall never forget.

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