March 8th is “a global day celebrating the social, economic, cultural, and political achievements of women,” according to the official International Women’s Day website. Additionally, the day serves as a call to action to accelerate gender parity. 2018 saw a McDonald’s in Lynwood, California, that may have given you the impression that you were seeing ghosts.
When you glanced through your Facebook feed the following morning, you might have spotted something that looked like a glitch, or even that you were in an episode of Black Mirror. It was not an error; none of those notions were accurate.
It wasn’t a trick of the eyes: the iconic McDonald’s arches emblem was inverted. It had nothing to do with their ongoing Twitter beef with Wendy’s, and it just looked like a huge, bubbly “W.” In “celebration of women everywhere,” McDonald’s revealed that the emblem has been reversed.
Although the sign at the Lynwood, California restaurant may have already been flipped, McDonald’s turned its arches inside out on Thursday, March 8, International Women’s Day, across all of its social media platforms. Workers wore hats and shirts with the “W”-style emblem, and 100 retailers countrywide had unique packaging with the logo on them.
Wendy Lewis, a spokesman for McDonald’s, provided some context.
Wendy Lewis, the chief diversity officer at McDonald’s, stated, “We flipped our iconic arches for International Women’s Day for the first time in our brand history in honor of the extraordinary accomplishments of women everywhere and especially in our restaurants.”
Lauren Altmin, a McDonald’s spokesperson, continued, “The new logo honors women everywhere.” Altmin said, “We have a long history of supporting women in the workplace and giving them the chance to grow and succeed.” “We are proud to share that, in the United States, six out of ten restaurant managers are women today. We take pride in our diversity.” Every social media platform used by the company saw a change in the logo, and 100 restaurants got unique “packaging, crew shirts, hats, and bag stuffers.”
Similar steps have been made by other brands to recognize women. With the launch of the “Jane Walker” bottle, Johnnie Walker donated $1 from each bottle to organizations that support women. Gender-related discussions are still highly relevant in popular culture. And vice president of Johnnie Walker Stephanie Jacoby stated, “We firmly feel there is no better time than now to introduce our Jane Walker icon and contribute to trailblazing organizations that share our mission.” “We are honored to celebrate everyone’s contributions to the advancement of gender equality as well as the numerous accomplishments of women.”
Brawny started a campaign called “Strength Knows No Gender,” in which she substituted female characters for the Brawny Man and gave $100,000 to Girls, Inc., an organization that assists young women in developing their financial and leadership abilities. McDonald’s did not, however, declare that it would be contributing to this effort.
Emotional Moment: Reports reveal that Prince Harry was brought to tears after learning that his brother, Prince William, received a new title from King Charles, adding tension between the royal siblings.
Prince Harry is reportedly devastated after learning that his brother, Prince William, has been awarded a new military title once held by Harry himself. King Charles appointed William as the Colonel-in-Chief of the Army Air Corps, a role Harry cherished during his time as a working royal. According to royal expert Richard Fitzwilliams, this news has left Harry “in tears” and feeling further isolated from his family.
The military title was something deeply personal to Harry, as it connected to one of the few periods in his life when he felt recognized for his own achievements, independent of his royal status.
Harry had always taken great pride in his military service. He served ten years in the British Army, completing two tours of duty in Afghanistan, and his role as Colonel-in-Chief of the Army Air Corps was a point of honor. Losing that title has been particularly painful for him, as it symbolizes a deeper separation from his previous life and the duties he genuinely loved. Richard Fitzwilliams noted that for Harry, this decision by his father is a “real kick in the teeth,” especially given his strained relationship with both King Charles and Prince William in recent years.
The timing of the announcement has only worsened the situation for Harry. Buckingham Palace made the news public while Harry was in the U.K. for the 10th anniversary of the Invictus Games, an event he founded to honor wounded veterans. During this time, Harry appeared at St. Paul’s Cathedral, wearing his KCVO (Royal Victorian Order) medal, a reminder of his contributions to the monarchy.
Royal author Tom Quinn suggested that Harry’s choice to wear the medal at this event was a symbolic gesture, saying, “This was Harry’s way of reminding his family that his grandmother, Queen Elizabeth II, valued his contributions to the royal family.”
Despite the emotional blow, Harry remains committed to his ties with the military. However, being stripped of this honorary role in favor of his brother has reportedly intensified his feelings of betrayal. Fitzwilliams commented that Harry believes this decision further marginalizes him, reinforcing the distance between him and his family. He is said to be especially hurt that the title was given to his brother, someone he sees as part of the reason behind many of his struggles with the royal family.
Harry’s reaction to William’s new title reflects deeper issues within the royal family. The strained relationship between the brothers has been widely reported, and this latest development is seen as a significant blow to any hopes of reconciliation. The fact that Harry was once proud of his role in the military but is now watching his former position being given to his brother is seen by many as a public demonstration of how far he has been distanced from his royal duties.
As the royal family prepares for the official title handover at the Army Aviation Centre in Middle Wallop in May 2024, it marks a further step in what some see as Harry’s increasing estrangement from his previous life. The appointment of Prince William as Colonel-in-Chief of the Army Air Corps seems to cement Prince Harry’s permanent departure from both his military and royal responsibilities, a reality that, according to sources, has left him deeply saddened and emotional.
Richard Fitzwilliams, a royal expert, emphasized that the conflict between Prince Harry and King Charles III is one of the most publicized family rifts in the world. He suggested that if the situation had been handled privately, away from media speculation, there might have been a greater chance for reconciliation. Unfortunately, the tensions between the Duke of Sussex and his father run deep, as evidenced by the fact that, even when Harry returned to the U.K. in May 2024, they did not meet, which shocked and disappointed the public.
A spokesperson for Prince Harry released a statement confirming that, despite numerous inquiries and rumors, the Duke would not be meeting with the King during his visit due to the King’s busy schedule. The statement explained that Harry understood his father’s commitments and hoped to see him soon. King Charles, recently back to his public duties after a period of treatment for cancer, was occupied with official events, including a meeting with the Prime Minister of Fiji and the season’s first garden party at Buckingham Palace.
This news led to a wave of public backlash, with many criticizing the King for not prioritizing his son. Some social media users condemned the situation, calling it “unforgivable” and expressing disappointment in Charles, while others defended Harry, noting that he had made numerous attempts to reconnect. One commenter remarked that it was clear King Charles chose his position and duties over his family.
Prince Harry’s schedule during his visit was also packed, as he focused on the 10th anniversary of the Invictus Games. He participated in various events, including giving a reading at St. Paul’s Cathedral. Despite being in the same country, the physical and emotional distance between Harry and his father—and his brother, Prince William—remains significant.
In an earlier interview with “Good Morning America,” Prince Harry spoke openly about the strained relationship with his brother. When asked how their late mother, Princess Diana, would feel about their falling out, Harry said she would likely be saddened but would also recognize that healing the relationship would require going through these difficult phases. He added that he feels his mother’s presence more strongly now than ever before, especially during these times of family turmoil.
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