McDonald’s Flipped Its Arches Upside Down To Make A Powerful Statement

March 8th is “a global day celebrating the social, economic, cultural, and political achievements of women,” according to the official International Women’s Day website. Additionally, the day serves as a call to action to accelerate gender parity. 2018 saw a McDonald’s in Lynwood, California, that may have given you the impression that you were seeing ghosts.

When you glanced through your Facebook feed the following morning, you might have spotted something that looked like a glitch, or even that you were in an episode of Black Mirror. It was not an error; none of those notions were accurate.

It wasn’t a trick of the eyes: the iconic McDonald’s arches emblem was inverted. It had nothing to do with their ongoing Twitter beef with Wendy’s, and it just looked like a huge, bubbly “W.” In “celebration of women everywhere,” McDonald’s revealed that the emblem has been reversed.

Although the sign at the Lynwood, California restaurant may have already been flipped, McDonald’s turned its arches inside out on Thursday, March 8, International Women’s Day, across all of its social media platforms. Workers wore hats and shirts with the “W”-style emblem, and 100 retailers countrywide had unique packaging with the logo on them.

Wendy Lewis, a spokesman for McDonald’s, provided some context.

Wendy Lewis, the chief diversity officer at McDonald’s, stated, “We flipped our iconic arches for International Women’s Day for the first time in our brand history in honor of the extraordinary accomplishments of women everywhere and especially in our restaurants.”

Lauren Altmin, a McDonald’s spokesperson, continued, “The new logo honors women everywhere.” Altmin said, “We have a long history of supporting women in the workplace and giving them the chance to grow and succeed.” “We are proud to share that, in the United States, six out of ten restaurant managers are women today. We take pride in our diversity.” Every social media platform used by the company saw a change in the logo, and 100 restaurants got unique “packaging, crew shirts, hats, and bag stuffers.”

Similar steps have been made by other brands to recognize women. With the launch of the “Jane Walker” bottle, Johnnie Walker donated $1 from each bottle to organizations that support women. Gender-related discussions are still highly relevant in popular culture. And vice president of Johnnie Walker Stephanie Jacoby stated, “We firmly feel there is no better time than now to introduce our Jane Walker icon and contribute to trailblazing organizations that share our mission.” “We are honored to celebrate everyone’s contributions to the advancement of gender equality as well as the numerous accomplishments of women.”

Brawny started a campaign called “Strength Knows No Gender,” in which she substituted female characters for the Brawny Man and gave $100,000 to Girls, Inc., an organization that assists young women in developing their financial and leadership abilities. McDonald’s did not, however, declare that it would be contributing to this effort.

Parents’ Love Drives Them to Remove Daughter’s Birthmark

Parents go above and above for their kids in order to assist and safeguard them. Celine Casey, a British woman, took an exceptional step for her daughter Vienna Brookshaw. Vienna, who was born in April 2021, had a birthmark between her eyebrows on her forehead.

Congenital melanocytic nevus (CMN), the birthmark, didn’t present any health issues, but Casey was concerned about the emotional effects it would have on Vienna as she got older.

An Uncommon Illness

A rare disorder known as congenital melanocytic nevus (CMN) occurs when a baby is born with a harmless cluster of pigment cells. These cells have the capacity to proliferate along with the child. Fearing that Vienna would grow to hate her parents, Casey went straight to the physicians to discuss her choices for having the birthmark removed, worried about the difficulties her daughter might encounter later on.

“We cherish every moment of Vienna’s journey and eagerly await the day she can express her own thoughts,” said Vienna’s mother, Casey, who is immensely compassionate. We would always and forever love her, birthmark or not.

The Need to Be Accepted

Casey was inspired to have Vienna’s birthmark removed because her infant seemed uncomfortable with people staring at her. Vienna was handled differently than other babies, which made her even more determined to pursue the removal.

Overcoming Difficulties

When Casey first requested the operation, the National Health Service (NHS) turned him down because they said it was more cosmetic than necessary for his medical well-being. Unfazed, Casey launched a crowdfunding effort to secure the required sum of money from kind donors. The campaign raised an incredible $52,000 in just one day. Unfortunately, they still need an extra $27,000 for the procedure because of higher hospital expenses during the COVID-19 pandemic.

In an attempt to raise additional funds, they went back to GoFundMe to pay for Vienna’s birthmark removal procedure. “Everyone has insecurities about their body,” said Casey. We perceived it differently, even though the doctor assured us that it wouldn’t currently affect Vienna’s mental health. Little ones are sensitive and pick up on these things, especially when they begin school at age three.

A Pathway to Recovery

Vienna’s birthmark has been successfully removed, and she is now a healthy two-year-old with just a tiny scar remaining on her forehead. Casey frequently remarks on her newborn girl’s extreme beauty while providing regular updates on her daughter’s recuperation.

The concerned parents went so far as to fly to London to have the surgeon confirm that the little scar was healing. Vienna had already undergone three operations and therapies, so they wanted to make sure she wouldn’t need any more. Fortunately, she is well at the moment and doesn’t need any more medical attention.

Vienna’s Promising Future

We send little Vienna our warmest regards. We wish her a lifetime of health and pleasure as she grows up. Do not hesitate to tell others about her inspirational tale!

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