Meghan Markle is thinking about a new name for her lifestyle brand, American Riviera Orchard (ARO), in case her current name doesn’t get approved, according to a source.
The U.S. Patent and Trademark Office recently rejected her application to use the ARO name, which has caused some confusion for her team.
The source mentioned that Meghan’s team might need to find a backup name, similar to what Kim Kardashian did when she had to change her shapewear brand name from Kimono to Skims due to cultural issues.
“The team is working on alternative names just in case,” the source said. “They’re a bit stressed but not too worried because Kim Kardashian also had to rebrand and it turned out fine.”
Changing the name now would be expensive because of all the branding work already done, but it’s not considered a disaster.
In March, Meghan Markle introduced her new lifestyle brand on social media and had filed for a trademark for the name American Riviera Orchard in February.
Her company aims to sell various home goods like cookbooks and tableware, as well as food and drink products such as jams and vegetable spreads. They are also considering adding a rose wine to their product line.
However, the trademark application was recently rejected. The U.S. Patent and Trademark Office (USPTO) said that “American Riviera” is a common nickname for the Santa Barbara, California area, which makes the name too generic and hard to trademark. The USPTO’s decision was announced on August 31.
The American Riviera refers to the California area, including Montecito, where Meghan Markle lives with Prince Harry and their children, Prince Archie, who is five, and Princess Lilibet, who is three.
Another source mentioned that trademark disputes are common in the U.S. and can usually be resolved. “It looks like American Riviera Orchard has received a few routine office actions, which is normal when filing for trademarks,” the source said.
The Sussexes have not yet commented on the situation.
Preparing for the Impact of Hurricane Milton: Evacuation Areas & Essential Safety Measures
They have recommended that everyone in a household is familiar with the hurricane plans they’ve made. This may include catering for those at work, children’s daycare, and other frequently visited locations such as grocery stores.
Additionally, the government suggests that households should stock adequate supplies. Some recommended items are medications, disinfectants, and pet supplies that are carried in the go-bag or car trunk. Access to these supplies may be limited for days or even weeks after a hurricane.
Households also need to clear drains and gutters, secure outdoor furniture, and consider installing hurricane shutters. It is highly valuable to charge a cell phone and invest in backup charging devices for electronics when a hurricane is forecasted.
2. Stay Informed
In this step, it’s crucial for households to know if they live in an evacuation zone, listed at the end of this article, as they may need to evacuate quickly due to a hurricane. They should familiarize themselves with evacuation routes. They can also practice evacuating with their household and pets, and determine where they will stay.
Households should follow the guidance of local emergency managers, who collaborate with state, local, tribal, and territorial agencies. They will provide up-to-date recommendations based on the specific threats to your community and the necessary safety measures.
3. Check On Your Neighbors
Reach out to your neighbors, especially seniors or those who may require extra assistance, to ensure they have adequate hurricane plans in place. Offer your help in securing their preparations and provide support wherever needed.
4. Stay Out of Flood Water
Households should avoid entering floodwaters, as even six inches of fast-moving water can knock people off their feet. They should prioritize their safety and steer clear of any flooded areas.
5. Turn Around and Do Not Drown
People should be aware that just one foot of moving water can easily sweep away a vehicle. They should stay vigilant and avoid driving through flooded areas. Avoid walking, swimming, or driving through flood waters at all times. When encountering such a scenario, they should turn around.
6. Take Care of Your Mental Health
Lastly, individuals should prioritize their mental health during and after a hurricane. It’s important to acknowledge any feelings of anxiety or stress and seek support if needed. Connect with friends, family, or mental health professionals to discuss your concerns and find coping strategies.
Tampa Mayor Jane Castor has emphasized the need for households to pay attention to the evacuation zones as Hurricane Milton approaches Florida’s west coast. She warned the residents, “I can say without any dramatization whatsoever: If you choose to stay in one of those evacuation areas, you’re gonna die.”
Tampa is located in Hillsborough County. The region has listed compulsory evacuation orders for those in Zones A and B, as well as those who live in mobile homes. Tampa has urged residents of these areas to evacuate as Hurricane Milton is “literally catastrophic.”
Evacuation Zones
Charlotte County: It has issued a mandatory evacuation order for residents in Red Zone-A and Orange Zone-B, including those living in mobile and manufactured homes.
Citrus County: It has given a mandatory evacuation order that began on October 8, 2024, for all residents living in campers, tents, mobile homes, manufactured homes, or any structures unable to withstand sustained winds of up to 110 MPH.
Collier County: A voluntary precautionary evacuation is effective immediately for all residents in Collier County in Zones A and B. This includes west of Airport Pulling Road and south of US-41 Tamiami Trail E.
The order covers mobile home residents and areas with a history of storm flooding. A mandatory evacuation for all of Zones A and B began on October 8, 2024.
DeSoto County: It has issued evacuation orders for Zones A (Red) and B (Orange). These areas affect all residents living in mobile and manufactured homes, as well as those in low-lying or flood-prone areas.
Clay County: Currently, there are no mandatory evacuation orders, but residents in low-lying or flood-prone areas, especially along Black Creek or the St. Johns River, are strongly encouraged to consider relocating for safety.
Hardee County: On October 7, 2024, Hardee County Emergency Management advised residents in low-lying areas, mobile homes, recreational vehicles, and unsafe structures to evacuate as soon as possible.
Glades County: This county has implemented a voluntary evacuation for mobile homes, RV parks, and low-lying areas, which started on October 8, 2024.
Hillsborough County: This county has announced a mandatory evacuation for Evacuation Zones A and B, including all mobile homes and manufactured housing throughout the county, which started on October 7, 2024.
Hernando County: Mandatory evacuation orders for all areas west of US 19, including evacuation zones A, B, and C began on October 8, 2024. This includes all residents in coastal and low-lying areas, as well as those in manufactured homes countywide.
Levy County: A mandatory evacuation is in effect affecting all mobile homes, manufactured homes, recreational vehicle parks, coastal communities, and low-lying areas west of US 19. Hurricane risk shelters have opened at Bronson Elementary for special needs and Bronson Middle High School for general population/pet-friendly evacuations.
Lee County: It has issued mandatory evacuation orders for Zones A and B, urging residents to finalize emergency plans and evacuate as soon as possible. They should aim to be in a safe location by the evening of October 8, 2024.
Manatee County: This county has issued a mandatory evacuation for all residents in Levels A, B, and C, including visitors in RVs or mobile homes, effective October 7, 2024.
Marion County: The Marion County Sheriff’s Office Emergency Management officials have recommended evacuation for residents living in mobile homes, RVs, modular-type homes, and site-built homes constructed before 1994 due to the hurricane’s projected path.
Miami-Dade County: This county has announced a voluntary evacuation center for residents of mobile home parks, opening the E. Darwin Fuchs Pavilion on October 8, 2024, as a pet-friendly evacuation option.
Okeechobee County: A voluntary evacuation has been issued for all low-lying areas and mobile homes starting October 8, 2024.
Pasco County: This county has mandated evacuations for Zone C as the hurricane approaches. Evacuations are required for those in Zones A, B, or C, as well as residents in manufactured homes, RVs, low-lying areas, or structures prone to flooding.
Volusia County: A mandatory evacuation order took effect on October 9, 2024, for all areas east of the Intracoastal Waterway, including residents in manufactured and mobile homes, low-lying and flood-prone areas, as well as campsites and RV parks.
Sumter County: Residents in mobile homes, low-lying areas, or with special needs are strongly urged to consider evacuation or relocating to a shelter when they open.
Sarasota County: Residents in Sarasota County living in Level A or near Level A, as well as those in manufactured home communities or mobile/boat homes, are advised to implement their evacuation plans immediately, whether that involves staying with friends or leaving the area.
Pinellas County: Pinellas County has enacted a mandatory evacuation order for all residents in Zones A, B, and C, as well as all mobile homes. Special needs residents and residential healthcare facilities in these zones are also included in the evacuation order.
Putnam County: A recommended evacuation has been issued for Zones F and A due to concerns regarding high river levels.
Obeying the directives issued by local authorities and noting the evacuation zones ensures that families can evacuate safely and efficiently. This also allows emergency services to respond effectively to those in need.
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