Meghan Markle is thinking about a new name for her lifestyle brand, American Riviera Orchard (ARO), in case her current name doesn’t get approved, according to a source.
The U.S. Patent and Trademark Office recently rejected her application to use the ARO name, which has caused some confusion for her team.
The source mentioned that Meghan’s team might need to find a backup name, similar to what Kim Kardashian did when she had to change her shapewear brand name from Kimono to Skims due to cultural issues.
“The team is working on alternative names just in case,” the source said. “They’re a bit stressed but not too worried because Kim Kardashian also had to rebrand and it turned out fine.”
Changing the name now would be expensive because of all the branding work already done, but it’s not considered a disaster.
In March, Meghan Markle introduced her new lifestyle brand on social media and had filed for a trademark for the name American Riviera Orchard in February.
Her company aims to sell various home goods like cookbooks and tableware, as well as food and drink products such as jams and vegetable spreads. They are also considering adding a rose wine to their product line.
However, the trademark application was recently rejected. The U.S. Patent and Trademark Office (USPTO) said that “American Riviera” is a common nickname for the Santa Barbara, California area, which makes the name too generic and hard to trademark. The USPTO’s decision was announced on August 31.
The American Riviera refers to the California area, including Montecito, where Meghan Markle lives with Prince Harry and their children, Prince Archie, who is five, and Princess Lilibet, who is three.
Another source mentioned that trademark disputes are common in the U.S. and can usually be resolved. “It looks like American Riviera Orchard has received a few routine office actions, which is normal when filing for trademarks,” the source said.
The Sussexes have not yet commented on the situation.
A 17-year-old boy who works part-time at Pizza Hut drives up to park in front of the house in a beautiful Porsche
A 17–year–old boy working a part–time job at Pizza Hut shocked his parents when he drove up to their house in a glossy Porsche. Their eyes wide with surprise, they immediately grilled him.
“Where did this car come from?” they inquired, voice tinged with astonishment.
“I picked it up today,” responded the boy, unfazed.
His mother, increasingly anxious, pressed on, “How on earth did you manage to buy a Porsche? We know the hefty price tag on those, and your job certainly doesn’t cover it!”
Coolly, the boy detailed, “It’s second-hand, and the deal was too good to pass up. It cost me just 20 dollars.”
Aghast, his mother asked, “Who would sell a Porsche for just 20 dollars?”
“A woman a few doors down,” he explained. “She’s a recent arrival to our street. When I delivered her pizza, she offered to sell me the Porsche for 20 dollars.”
Perplexed and concerned, his parents made their way to the woman’s house, seeking clarity. They found her serenely gardening.
The father, attempting to stay calm, stated, “We are the parents of the young man you sold a Porsche to for 20 dollars. We’re here to find out why.”
The woman paused her gardening, looked them in the eye, and explained, “This morning, my husband phoned me. I assumed he was in Florida for business, but actually, he has eloped to Hawaii with his secretary and plans to stay there.”
Bewildered, the boy’s mother queried, “What does that have to do with selling a Porsche for 20 dollars?”
The woman, cracking a wry smile, responded, “He asked me to sell his Porsche and send him the proceeds. So, I simply did as he requested.”
Leave a Reply