Meghan Markle is thinking about a new name for her lifestyle brand, American Riviera Orchard (ARO), in case her current name doesn’t get approved, according to a source.
The U.S. Patent and Trademark Office recently rejected her application to use the ARO name, which has caused some confusion for her team.
The source mentioned that Meghan’s team might need to find a backup name, similar to what Kim Kardashian did when she had to change her shapewear brand name from Kimono to Skims due to cultural issues.
“The team is working on alternative names just in case,” the source said. “They’re a bit stressed but not too worried because Kim Kardashian also had to rebrand and it turned out fine.”
Changing the name now would be expensive because of all the branding work already done, but it’s not considered a disaster.
In March, Meghan Markle introduced her new lifestyle brand on social media and had filed for a trademark for the name American Riviera Orchard in February.
Her company aims to sell various home goods like cookbooks and tableware, as well as food and drink products such as jams and vegetable spreads. They are also considering adding a rose wine to their product line.
However, the trademark application was recently rejected. The U.S. Patent and Trademark Office (USPTO) said that “American Riviera” is a common nickname for the Santa Barbara, California area, which makes the name too generic and hard to trademark. The USPTO’s decision was announced on August 31.
The American Riviera refers to the California area, including Montecito, where Meghan Markle lives with Prince Harry and their children, Prince Archie, who is five, and Princess Lilibet, who is three.
Another source mentioned that trademark disputes are common in the U.S. and can usually be resolved. “It looks like American Riviera Orchard has received a few routine office actions, which is normal when filing for trademarks,” the source said.
The Sussexes have not yet commented on the situation.
Story: Bread
On the morning of their thirtieth wedding anniversary, the woman did what she always did: she baked bread.
Every day, she would bake fresh bread, a tradition they had followed for years. She cut two slices and buttered them. Normally, she would give her husband a slice from the middle and keep the crusty end for herself. But today, she paused.
She thought: “Today, on our 30th anniversary, I want the middle slice for myself. I’ve dreamed of it so often. I’ve been a good wife for 30 years and raised our children well. I’ve given so much to our family!”
Her hand trembled as she broke their 30-year tradition, deciding to keep the middle slice for herself and give her husband the crust.
Her husband took the slice and smiled. “Today, you’ve given me a wonderful gift, dear. For 30 years, I’ve given you the middle because I know you love it the most. I actually prefer the crust, but I wanted you to have the best. Thank you!”
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