Meghan Markle is thinking about a new name for her lifestyle brand, American Riviera Orchard (ARO), in case her current name doesn’t get approved, according to a source.
The U.S. Patent and Trademark Office recently rejected her application to use the ARO name, which has caused some confusion for her team.
The source mentioned that Meghan’s team might need to find a backup name, similar to what Kim Kardashian did when she had to change her shapewear brand name from Kimono to Skims due to cultural issues.
“The team is working on alternative names just in case,” the source said. “They’re a bit stressed but not too worried because Kim Kardashian also had to rebrand and it turned out fine.”
Changing the name now would be expensive because of all the branding work already done, but it’s not considered a disaster.
In March, Meghan Markle introduced her new lifestyle brand on social media and had filed for a trademark for the name American Riviera Orchard in February.
Her company aims to sell various home goods like cookbooks and tableware, as well as food and drink products such as jams and vegetable spreads. They are also considering adding a rose wine to their product line.
However, the trademark application was recently rejected. The U.S. Patent and Trademark Office (USPTO) said that “American Riviera” is a common nickname for the Santa Barbara, California area, which makes the name too generic and hard to trademark. The USPTO’s decision was announced on August 31.
The American Riviera refers to the California area, including Montecito, where Meghan Markle lives with Prince Harry and their children, Prince Archie, who is five, and Princess Lilibet, who is three.
Another source mentioned that trademark disputes are common in the U.S. and can usually be resolved. “It looks like American Riviera Orchard has received a few routine office actions, which is normal when filing for trademarks,” the source said.
The Sussexes have not yet commented on the situation.
Breaking : Smith & Wesson relocated its headquarters from Springfield, Massachusetts, to Maryville, Tennessee, where a grand opening ceremony was hosted
Recently, Smith & Wesson relocated its headquarters from Springfield, Massachusetts, to Maryville, Tennessee, where a grand opening ceremony was hosted on Saturday. Following Iegislative uncertainty, the company announced it would move operations to Tennessee nearly two years ago.
Smith & Wesson’s relocation plans include a $125 million investment and approximately 750 created jobs. The company had resided in Massachusetts since its founding in 1852, and executive Ieadership noted the decision to move was not an easy one. However, in the face of anti-gun legislation, Smith & Wesson had to act in the best interest of the company’s operations.
This has been an extremely difficult and emotional decision for us, but after an exhaustive and thorough anaIysis, for the continued health and strength of our iconic company, we feel that we have been left with no other alternative.
Stated Mark Smith, President and Chief Executive Officer, citing legislation proposed in Massachusetts at the time that could prevent the company from manufacturing certain firearms in the state.
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