Starbucks India stirred controversy and faced calls for boycotts following the release of a commercial set in India that sparked objections, particularly from the right-wing community. The company drew criticism for its latest promotional campaign, which portrayed parents meeting their transgender daughter at a Starbucks outlet.
In the video, a father initially grapples with accepting his daughter’s transition but eventually embraces it by ordering a drink for her under her new name. Starbucks India shared the video on Twitter with the caption, “Your name defines who you are – whether it’s Arpit or Arpita. At Starbucks, we love and accept you for who you are. Because being yourself means everything to us. #ItStartsWithYourName.”
The advertisement faced significant backlash, with political commentator Rukshan Fernando tweeting, “Starbucks facing backlash in India after adopting a full Bud Light approach. Introducing a mediocre US coffee brand to the market wasn’t bad enough; now they bring their woke corporate culture to the Subcontinent.”
In Starbucks India’s comment section, one user expressed dismay, stating, “It’s deeply concerning to witness the rapid erosion of cultural identity in our era. Certain liberal forces persistently normalize practices that seem to undermine our cherished traditions and values.”
Another user questioned Starbucks India’s marketing approach, commenting, “I’m a huge Starbucks fan and spend thousands of rupees in their coffee shops annually. But I can’t comprehend why @StarbucksIndia would launch a woke campaign under the guise of advertising? Can’t they just promote their coffee and service in India?”
A different comment criticized the promotion of what they deemed “immoral values,” asserting, “What are you promoting @Starbucks… Don’t endorse such cultural shifts… We don’t need any lessons on accepting such immoral values… We are Bharatvasis, and we take pride in our civilization.”
“I don’t understand why brands do this… these ads alienate huge portions of the population. Whatever happened to common-sense advertising? Videos like this alienate more customers than they attract. Literally wasting advertising dollars just to virtue signal,” expressed another disgruntled individual.
Watch the controversial ad here:
America has exported woke culture all around the globe, and Starbucks India just provided yet another example of this phenomenon. Since the end of World War II, the United States has been the global hegemon of liberalism, and many other nations have sought to mimic its cuIture.
Heavily-Tattooed Woman Says It’s “Not Fair” That She Can’t Get A Job
Following a woman’s accusation that TJ Maxx was discriminating against her due to her appearance, a subsequent instance involving a job rejection at the store has generated controversy. 23-year-old Ash Putnam, who goes by @ashxobrien on TikTok, talked about how she was turned down for a part-time job at the store because of her body piercings and tattoos.
Putnam claims that after applying for the job, she got an email a few weeks later rejecting her application. Disappointed by the information, she vented her annoyance on TikTok and sparked a discussion on discrimination in employment.
Putnam’s initial grievance was with the impersonality of getting an email rejection instead of a call. Even though this is standard procedure for big businesses, she thought it was disrespectful considering how hard she worked to apply for the position.
When Putnam went to her neighborhood TJ Maxx to personally find out why she was rejected, a staff member informed her that she didn’t have enough experience for the role. Despite the employee’s insistence to the contrary, she suspected that her tattoos had a big influence on the choice.
Putnam stressed that, despite her unhappiness, she wasn’t necessarily in need of the work and was just looking for extra money to help her pay off debt faster. She thought it was unjust, though, that her tattoos appeared to be a deciding factor in her employability.
Putnam has obvious tattoos of images associated with Satanism, including a Leviathan Cross and a goat that symbolizes the god Baphomet. Thousands of TikTok users commented on her post, implying that her tattoos probably affected the decision, even though it’s unclear whether hiring supervisors noticed them when she applied.
Visible tattoos, according to some reviewers, may be viewed as unprofessional, particularly in jobs where employees interact with customers like those at TJ Maxx. Others brought out the difficulty of finding a job for young folks without any prior work experience if employers value experience over potential.
The event brought up more general concerns about how society views physical alterations and employment procedures. Putnam questioned why having a tattoo should prevent someone from getting a job, given that many tattoo bearers are quite skilled workers.
Putnam’s tattoos may not have had a direct impact on her rejection, but the event brings attention to the ongoing discussion over appearance-based discrimination in the workplace. It’s critical to think about how hiring procedures may be more inclusive and equal for all candidates, regardless of appearance, as the conversation continues.
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