Starbucks India stirred controversy and faced calls for boycotts following the release of a commercial set in India that sparked objections, particularly from the right-wing community. The company drew criticism for its latest promotional campaign, which portrayed parents meeting their transgender daughter at a Starbucks outlet.
In the video, a father initially grapples with accepting his daughter’s transition but eventually embraces it by ordering a drink for her under her new name. Starbucks India shared the video on Twitter with the caption, “Your name defines who you are – whether it’s Arpit or Arpita. At Starbucks, we love and accept you for who you are. Because being yourself means everything to us. #ItStartsWithYourName.”
The advertisement faced significant backlash, with political commentator Rukshan Fernando tweeting, “Starbucks facing backlash in India after adopting a full Bud Light approach. Introducing a mediocre US coffee brand to the market wasn’t bad enough; now they bring their woke corporate culture to the Subcontinent.”
In Starbucks India’s comment section, one user expressed dismay, stating, “It’s deeply concerning to witness the rapid erosion of cultural identity in our era. Certain liberal forces persistently normalize practices that seem to undermine our cherished traditions and values.”
Another user questioned Starbucks India’s marketing approach, commenting, “I’m a huge Starbucks fan and spend thousands of rupees in their coffee shops annually. But I can’t comprehend why @StarbucksIndia would launch a woke campaign under the guise of advertising? Can’t they just promote their coffee and service in India?”
A different comment criticized the promotion of what they deemed “immoral values,” asserting, “What are you promoting @Starbucks… Don’t endorse such cultural shifts… We don’t need any lessons on accepting such immoral values… We are Bharatvasis, and we take pride in our civilization.”
“I don’t understand why brands do this… these ads alienate huge portions of the population. Whatever happened to common-sense advertising? Videos like this alienate more customers than they attract. Literally wasting advertising dollars just to virtue signal,” expressed another disgruntled individual.
Watch the controversial ad here:
America has exported woke culture all around the globe, and Starbucks India just provided yet another example of this phenomenon. Since the end of World War II, the United States has been the global hegemon of liberalism, and many other nations have sought to mimic its cuIture.
‘Matilda’ Star Mara Wilson Reveals Her Surprising Reason for Quitting Hollywood
“Matilda” star Mara Wilson surprised many people when she left Hollywood at a young age because of the tough beauty standards in the industry. She shared her personal struggles, which included body dysmorphia, obsessive-compulsive disorder, and the loss of her mother. Let’s see what Wilson is doing now and how her views have changed since she stepped away from the spotlight.
Many fans of fantasy-comedy films remember Mara Wilson as the charming young actress who captured hearts in movies like “Matilda” and “Mrs. Doubtfire.” She had great success on screen at an early age, but she made a surprising choice to leave Hollywood when she was still young.
Wilson faced difficulties with the strict beauty standards in the industry, which pushed her to step back from acting and live a more private life. Here’s what happened to the talented actress after she left the public eye.
Mara Wilson’s career started when she was only five years old. She was inspired by her oldest brother, Daniel Ben Wilson, who had begun acting in television commercials. Wanting to follow in his footsteps, young Wilson was eager to try acting herself.
At first, Mara’s parents were unsure and didn’t want her to pursue acting. However, her determination convinced them, and they eventually agreed to let her try it out.
Not long after, Wilson started appearing in various commercials, including ones for Texaco and Bank of America, which marked the start of her journey in show business.
Like her mother, Wilson faced struggles in her life, especially as a child star. She shared that even though she was popular, she often felt very lonely.
When she hit puberty, she no longer wanted to be famous and sometimes wished she could just escape from all the attention and publicity.
The actress often faced harsh comments about her appearance, including her weight and looks, which she found upsetting. Wilson recalled that people would call her “ugly” and say she was “useless now” and that she wasn’t cute anymore. She mentioned, “They said cruel and sexualized things about my body too.”
At 29, Mara Wilson felt sad when people seemed disappointed that she didn’t look the way they expected her to. She felt rejected, even though she was exhausted from acting and Hollywood had moved on without her. This experience led to a long struggle with body dysmorphia and an unhealthy obsession with her appearance.
She explained, “You think, ‘I’m ugly, I’m fat’ – and there were actual websites and newspapers and movie reviewers saying that about me.” This negativity affected her deeply, making it hard for her to see herself in a positive light.
Mara Wilson later attended New York University, where she wrote about her mother’s death for the first time. While working as a barista and a nanny, she often feared being recognized and ending up in a “where-are-they-now?” article.
She thought about taking a job in Los Angeles but decided against it, worrying that people would recognize her. Wilson wanted to move past being seen as someone to pity, but she still wondered if others would feel sorry for her because of her past.
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