From the 1950s to the 1970s, flying was a luxurious experience. Aviation historian Graham M. Simons recalls it as a time of elegance, with spacious seats and stylish crew. Passengers dressed up, adding to the sense of occasion.
Flight options were limited and costly. A round-trip ticket from Chicago to Phoenix in 1955 cost $138, about $1,200 today. Aviation expert Guillaume de Syon notes that flying was four to five times more expensive than now, making it accessible only to the wealthy.
Airlines served lavish meals with delicacies like caviar and foie gras. Some even hosted fashion shows on board. Former flight attendant Suzy Smith remembers serving beluga caviar during flights.
Flying felt like a cocktail party. Passengers dressed formally, and relaxed security allowed unusual items like pet birds in shoeboxes. This freedom contributed to a laid-back atmosphere.
Pan Am epitomized luxury and glamour. Former employee Joan Policastro recalls star-studded flights with exclusive lounges.
Flight attendants had strict appearance standards, wearing high heels, white gloves, and corsets. Airlines imposed rules on appearance, hair length, weight, and marital status.
Despite its end, the Golden Age of flying is fondly remembered. Groups like World Wings, former Pan Am employees, cherish memories of when flying was an adventure synonymous with luxury and excitement.
Beyoncé stuns in a new campaign, where she poses in just her underwear, making a bold and eye-catching statement.
Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
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