Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
SURI CRUISE DITCHES MOM’S NYC MANSION FOR DORM LIFE – SEE THE STUNNING TRANSFORMATION IN PICS
Katie Holmes’ daughter, Suri Cruise, has recently taken a big step toward independence. After finishing high school, Suri moved out of her mother’s luxurious New York City apartment and into a college dorm room, where she is now sharing space with a roommate.
In 2014, Suri Cruise lived with her mother, Katie Holmes, in a rental apartment at the Chelsea Mercantile. By 2024, Suri had moved out to start college, leaving Katie as an empty nester. Suri is now settling into a college dorm, marking a new chapter in her life.
Katie and her daughter nearly moved to a different home in the Apthorp neighborhood of New York City. In 2014, Katie made a bid on a prewar apartment there. The Upper West Side home had four bedrooms and four bathrooms.
Katie Holmes’ financial advisors suggested that renting their high-rise luxury apartment was a better choice. Because of this advice, Katie and Suri decided to stay in their current apartment.
However, their living situation changed after Suri graduated from LaGuardia High School. Before she got her diploma, Suri enjoyed some time with her classmates on the streets of New York City on June 20, 2024, right before their high school prom.
Suri Cruise looked stunning in a patterned bodice-style gown for her prom. She accessorized with a black clutch bag, a pink rose corsage, and heels. Her prom date wore a dark blue suit, and they posed for pictures together.
Everyone was dressed up for the special event.
Later, footage showed Suri, who looks a lot like her mom Katie Holmes, celebrating with her classmates while wearing red graduation robes on June 21, 2024.
A friend posed for photos with Suri, while another friend stood nearby on the pavement as cars passed by.
Suri looked happy as she posed for pictures taken by her mom in New York City.
Suri Cruise didn’t waste any time starting college at Carnegie Mellon University in Pittsburgh, Pennsylvania. On August 18, 2024, she was seen moving into her dorm with help from her mother, Katie Holmes. They looked happy as they carried luggage, marking an important milestone in Suri’s life.
Reports say that while Suri was settling into her dorm, her father was allegedly enjoying life in London. The mother-daughter duo was spotted carrying luggage to Suri’s new home on campus.
The university campus is impressive, with large open spaces, a tennis court, and areas for studying, research, and relaxation. It also has the Highmark Center for Health, Wellness, and Athletics, a modern wellness center.
Several restaurants on the Carnegie Mellon University campus offer a variety of foods. One of these is the Au Bon Pain Café bakery at Cohon Center. According to the university’s website, all the recipes are “uniquely crafted,” providing students with a range of delicious options.
Katie’s daughter, Suri, will have access to a variety of food and drink options on campus, including smoothies, sodas, cappuccinos, hot or iced coffee and teas, espresso drinks, pasta, soup, and croissants. She can also choose from a customized made-to-order breakfast or lunch sandwich or salad, or grab a pre-made salad, sandwich, wrap, yogurt parfait, fresh fruit, or snack.
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