Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
Unleash Your Inner Child at the Theme Park!
Although theme parks are typically thought of as places for kids, adults may also have a great time and make priceless memories there. Allow me to tell you a touching tale about a father and daughter who had a very unique experience with Disney World’s magic.
While Dan and his daughter Lyla, six, were strolling through the park, they happened upon a piano and a gifted musician. Lyla declared with pride that her father could also play the instrument as they listened to the music. They had no idea that this innocuous comment would set off an incredible performance.
Music teacher Justin acknowledged that while singing was not his strongest instrument, playing the piano was. Motivated by Lyla and the pianist, Justin assumed the spotlight and initiated an unplanned performance. He held the attention of everyone in the vicinity with the melancholic chords of “Ave Maria.” People were so drawn to his voice that they stopped in their tracks. Flashing cameras recorded this amazing moment. Justin would never forget that day.
Lyla was ecstatic beyond measure. “He sang it out loud and almost everyone took a video of him,” she proudly told local media. Lauren, Justin’s wife, was also astounded by the compelling production her husband created. The audience erupted in deafening ovation at the grand finale, expressing gratitude for this surprise performance.
Justin had no idea that this spontaneous act would make him a household name on the internet. His enthralling performance was captured on camera, which went viral and received thousands of views and favorable comments from people all around the world. Though Justin never anticipated becoming famous, he loved being well-known.
As he considered his newfound fame, Justin modestly told a local newspaper, “It’s beyond what I ever could have dreamed.” For grownups like Justin, Disney World—which is renowned for its enchanted experiences—proved to be equally captivating.
Thus, don’t be afraid to embrace the unexpected and let your inner child go the next time you visit a theme park. One never knows, perhaps you’ll make lifelong memories. Talk about this endearing tale with your loved ones. Love and tranquility are, after all, meant to be shared.
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