Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
Michael Bublé breaks down in tears over son Noah’s health issues
Loved by millions, Canadian-born singer Michael Bublé reached worldwide fame back in 2005 with his album It’s Time and his 2007 album Call Me Irresponsible, which reached number one on the Canadian Albums Chart, the UK Albums Chart, the US Billboard 200, and several others.
Over the years, the Grammy Award winner has sold over 75 million records worldwide, but despite the enormous fame he enjoys, he has stayed grounded.
Michael is married to Argentine actress Luisana Lopilato with whom he has four children.
The couple’s son Noah, who will be 9 this year, has gone through an ordeal when he was diagnosed with liver cancer at the age of just 3.
At the time the singer heard the devastating news, he was promoting his ninth studio album Nobody But Me. It was shortly before performing at The One Show on BBC One in London.
“Three minutes before I came on, my wife texted and told me something was wrong,” he said during an interview with U.K.’s Evening Standard in July 2018, and added, “I just died.”
Luckily, Noah is now in remission, but Bublé described the ordeal as “the worst possible thing that you could hear as a parent, and as maybe a human being.”
“I much rather would have it have been me. Many times I wish that it had been,” the musician said and added that the experience made them even stronger as a family and gave them a new outlook at life.
On Noah’s eight birthday, Bublé shared an emotional post on Instagram, writing, “Today my hero turns 8. I’ve never met anyone as brave… I’ve never known anyone as kind or as good-hearted… and I’ll never truly be able to express how proud I am, or how deep and profound Mommy’s and my love is for you. You’ve blessed our lives in every way.”
Along with the touching message, the musician shared two photos of him and Noah over the years.
Bublé said that the prayers they received by fans, friends, and strangers helped them in their battle against the cancer as a family.
Leave a Reply