Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
“How Come She Still Has Her Hair”, Princess Catherine’s First Outing Shocks People Amid Chemo Treatment
Princess Catherine of Wales wowed everyone with her first public appearance in months. People were blown away by her hair, especially since she’s been dealing with chemotherapy and hair loss, and couldn’t stop talking about it.
The Princess of Wales has had an incredibly challenging year, returning to the public eye four months after starting chemotherapy. Kate was diagnosed with cancer and has been recovering at home in Windsor with the support of her husband, Prince William, and the Middleton family.
The mother of three asked for time, space, and privacy for her family when she announced that she was being treated for an undisclosed form of cancer.
She made a stunning appearance at Trooping the Colour for King Charles III’s birthday parade in London, turning heads with her gorgeous dress and hair. This was Catherine’s first public event since her diagnosis, and she wowed everyone in a white dress with black trim and ribbon details on the neckline.
Catherine finished her upcycled outfit with a white hat, pearl studs, and the Irish Guards Regimental Brooch, honoring her role. Her hair was styled in a low bun with intricate detailing, and it was this detail that people mostly focused on.
Many questioned her hair, given that she had undergone chemotherapy. Some even doubted it was the Princess of Wales. “That’s not her,” someone commented in disbelief, while another stated, “That’s not Kate.”
One user expressed genuine curiosity, saying, “Want to know how she’s keeping her hair through chemotherapy… This is a serious question. I am not making a dig or anything like that…”
“You can have chemotherapy and not lose your hair?”, someone else questioned, or others commented with things like: “Was William with her? And if she’s having chemo how come she still has her hair?”.
Comments continued, and a user commented underneath a video displaying the princess with her daughter Charlotte: “She doesn’t look herself however I find it a bit weird that after 6 months of chemo she still looks good. I mean bless her if this is the case, but I still believe that something else is up.”
Amidst questions and curiosity, people couldn’t help but feel joy seeing Kate return to the public eye looking as stunning as ever. Most comments highlighted this, complimenting the Princess of Wales on her appearance.
“Such beauty, grace, and elegance while the whole world is watching all while facing the toughest time of life.. a true inspiration what a Princess…”, someone wrote. “She looks great considering what she’s going through. Praying she gets through the day as best as she can.”
Another user recognized Kate’s elegance and class, writing: “Looking beautiful, as usual! A true princess: elegant, classy & strong!”
People have been buzzing about Princess Catherine’s appearance on another occasion.
Leave a Reply