Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
A Heartwarming Story Highlighting the Impact of Small Acts of Kindness
Kindness has the power to change lives, even through the smallest of gestures. A touching story from a waitress at a fast-food restaurant demonstrates just how far a single act of goodwill can go.
One day, while working her shift, the waitress noticed that a customer had left behind a Louis Vuitton purse. Believing the owner would return for it, she placed it in the restaurant’s lost and found. However, days turned into weeks, and no one came back to claim it.
After a month, the restaurant manager noticed how much the waitress admired the purse and offered it to her. Curious but hesitant, she opened the bag, only to find it empty—except for one surprising detail. Inside was a handwritten note that read, “To the girl who needed a new purse during the holidays.” Along with the note was a receipt, revealing the bag’s cost: $1,700—far beyond what the waitress could afford.
It became clear that the bag had been left intentionally, a deliberate act of kindness meant to brighten her day. The waitress began using the purse immediately, and it soon became a source of inspiration and confidence. She carried it to every job interview, feeling empowered by the thoughtful gesture
Today, even though she can afford such items herself, the Louis Vuitton purse remains a cherished reminder of that pivotal moment. It symbolizes the kindness that helped her through a challenging time and spurred her on to better opportunities.
This story beautifully illustrates how even a simple act of generosity can ripple through someone’s life, creating lasting change.
Share this heartwarming story with your loved ones to inspire kindness and positivity.
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