Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
Jennifer Lopez Snaps Selfies and Poses on Bow of a Boat in Italy During Solo Summer Vacation
Amidst marital difficulty, the singer has been enjoying a holiday overseas sans husband Ben Affleck.
People, grab your sun hats because Jennifer Lopez is having the time of her life while on a summer vacation by herself in the gorgeous countryside of Italy! Jenny from the Block is out here taking selfies and enjoying the Mediterranean sun, so forget about the drama, marital problems, and rumor mill that never stops spinning.
Jennifer Lopez is vacationing in Italy and is truly living the good life! On Thursday, the 54-year-old Atlas star was spotted relaxing topside on a Mediterranean yacht with pals. Oh yes, my dear reader, she was living the high life as she made her way down a rocky beach pathway (not a single Instagram filter in site!) to get on a tiny dinghy that would take her to her floating paradise.
Imagine J. Lo sporting a gorgeous little woven purse, matching heels (because why not? ), gold accessories, and a white one-piece swimsuit. She was sitting on the chairs, taking pictures of herself and posing as though she ruled the Mediterranean.
It’s more than just a lighthearted spectacle. Lopez postponed her concert tour, according to Live Nation, on May 31 in order to spend more time with her kids, relatives, and close friends. How about putting the important things first? Affleck is currently in the United States, managing their seven children and focusing on his most recent endeavor, The Accountant 2.
Her trips around Italy are now legendary. Lopez is a holiday pro, from sun-kissed days on yachts to glitzy evenings in Milan. She was spotted showing off her abs only last Tuesday while sporting a cream-colored bandeau top and matching shorts. Italy truly knows how to make a girl feel special!
It’s not her first time to Italy, either. The celebrity has long been a fan of the nation, praising its charm and attraction in a number of interviews. Among her famous Italian adventures include her 2022 honeymoon with Affleck, which included trips to Milan and Lake Como, and a 52nd birthday celebration on a boat off the Amalfi Coast.
What could possibly top a picture-perfect vacation snapshot? Just a friendly reminder that you can subscribe to PEOPLE’s free daily newsletter to stay up to date on all these celebrity scandals and amazing vacations. Who doesn’t enjoy hearing about celebrities on a daily basis?
Lopez seems to be in a lyrical relationship with Italy. She waxed poetic in a 2023 interview with Travel + Leisure about the significant influence her summertime adventures in Italy had on her.
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