Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
NBA Legend Dikembe Mutombo Passes Away: The Heartbreaking Final Moments Revealed
Dikembe Mutombo, a famous NBA player known for his incredible shot-blocking skills and kind humanitarian work, has died at the age of 58. The news was announced on the NBA’s social media account.
Mutombo, who was in the Naismith Basketball Hall of Fame and served as the NBA’s Global Ambassador, passed away after fighting brain cancer. His family was with him when he died, according to a post on the NBA’s official Twitter account on September 30.
NBA Commissioner Adam Silver shared a touching statement about Mutombo, praising his impact on the game and in the community. “Dikembe Mutombo was simply larger than life,” Silver said.
He also mentioned Mutombo’s success as one of the best shot blockers and defensive players in NBA history. “Off the court, he dedicated his time to helping others,” Silver added.
Silver talked about Mutombo’s work as the NBA’s first Global Ambassador and his humanitarian efforts in the Democratic Republic of the Congo and throughout Africa. “I traveled the world with Dikembe and saw how his kindness and generosity uplifted people,” he noted.
Silver remembered Mutombo as always being friendly at NBA events, with his big smile, deep voice, and famous finger wag, which made him loved by basketball fans of all ages.
He expressed his condolences to Mutombo’s family, friends, and the global basketball community, emphasizing how much he was loved.
“Dikembe’s strong spirit lives on in those he helped and inspired throughout his amazing life. I am one of the many people whose lives were touched by Dikembe’s big heart, and I will miss him dearly,” Silver reflected.
Mutombo was not just a star athlete but also a loving husband to Rose and a proud father to their three children: Jean Jacques, Carrie, and Ryan.
He often expressed his love for Rose on social media. In a post for their 27th wedding anniversary in June 2021, he wrote, “We have been through so much together; good times and bad. We cherish all that we share. Life has taken us on many journeys, but you have always been with me through it all. Love always [sic].”
Mutombo also shared many travel experiences with Rose. In October 2022, he posted about their trip to Japan, saying, “Last week in Tokyo, Rose & I had a chance to visit the Garden of the Imperial Palace.” This would be his last post with his wife.
As a father, Mutombo often shared his pride in his children. In a Father’s Day post on Instagram in June 2022, he wrote, “Our children are our whole life and that causes a lot of admiration.”
He also shared a heartfelt message to other fathers: “I wish you spend a nice day with them. Keep showing them the good way to follow by being a great father. Happy Father’s Day to dads everywhere.”
After his father’s passing, Ryan shared an emotional tribute on his private Instagram account. He called his father his “hero,” not for his fame but for his genuine kindness. “He remains the purest heart I have ever known,” Ryan said.
Ryan described his father, saying, “At times, I thought of my dad as super-human. The child in me would sigh to hear that this was never actually the case. My dad was a regular man who would do anything to honor the world, its people, and its creator. He loved others with every ounce of his being. That’s what made him so real.”
Mutombo’s commitment to family, faith, and community was a key part of his life. On his 56th birthday in 2022, he shared a message of gratitude: “Dear Lord, I thank you for giving me the chance to wish myself a happy birthday in good health and happiness. I pray for my family and friends that You will continue to grant me blessings of love and joy all my life. Amen. Happy birthday to me [sic].”
Dikembe Mutombo’s death at 58 is a huge loss for basketball and humanitarian efforts. He inspired many as the NBA’s Global Ambassador. His legacy of love, kindness, and family will continue to inspire future generations.
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