Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
You Won’t Believe What Imane Khelif’s Dad Just Revealed About the Gender Controversy!
Algerian boxer Imane Khelif got caught up in controversy after her opponent, Angela Carini from Italy, suddenly walked away from their fight at the 2024 Paris Olympics.
Even though Khelif was born female and identifies as a woman, her participation in the match stirred up a lot of debate.
Now, her father has finally spoken out.
On August 1, during Khelif’s boxing match with Carini, the fight unexpectedly ended when the Italian boxer left the ring early, saying she was experiencing “severe pain” in her nose.
After her opponent left the match, Imane Khelif was automatically declared the winner. But, some people think she shouldn’t compete against other women because she was disqualified from the 2023 world championships for having high testosterone levels.
Imane’s father, Amar Khelif, defended her, expressing pride in her achievements. He said, “Having such a daughter is an honor because she is a champion. She made me proud, and I encourage her. I hope she wins a medal in Paris.” He also mentioned that Imane has loved sports since she was 6 years old.
To clear up any doubts about her gender, Amar Khelif showed an official document that says, “Imane Khelif, female,” dated May 2, 1999. He insisted that this document is the truth.
The controversy led Angela Carini, the Italian boxer, to apologize to Khelif on August 2. She told an Italian news outlet that she was sorry for what happened and that she respects the decision allowing Khelif to fight. Carini explained that she didn’t mean for things to turn out this way and apologized to Khelif and everyone else.
Imane Khelif also spoke out, asking people to stop bullying athletes. She told SNTV, “Bullying can destroy people’s spirits and minds. It can divide people, and that’s why I’m asking everyone to stop doing it.”
Despite all the controversy, Khelif’s story shows the tough challenges athletes face when they’re under public scrutiny. Her father’s support and her own request for kindness remind us how important it is to show respect and understanding in sports.
As the debate goes on, Khelif is still focused on her goal of succeeding in the Olympics and making her family and country proud. The journey hasn’t been easy, but with her father’s encouragement and her own determination, she aims to overcome these challenges and continue on her path as a champion.
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