Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
No one shows up for 6-year-old’s birthday party – then mom shares picture and the community steps up
It was meant to be the best day of Teddy’s childhood, but for him, it turned out to be a horrible one.For his sixth birthday, his parents planned to take him to Disney World or Lego Land, but he wanted to spend it with his friends.
Teddy’s mother picked out a table at Peter Piper Pizza about two weeks before the big day, and she gave Teddy’s teacher thirty-two invitations, asking her to distribute one to each student in the class. More than half of the child’s parents said they would bring their children to the celebration.
On Teddy’s birthday, Teddy’s mother Sia made gift bags for her son’s friends and placed an order for a large pizza. Despite everyone’s expectations that it would be an absolute blast, not a single student spoke up. After more than sixty minutes of waiting, the friends were no longer visible.
After this, Sia was crushed. She was heartbroken for her son, who was having a truly trying day on what ought to have been a fun one.
“To be honest, I was a little let down,” Teddy’s father told the New York Post. Teddy thought it was unfortunate that they hadn’t arrived an hour into the festivities since, in his opinion, it was what mattered most. In an attempt to cheer up their son, the parents tried to distract him with activities like arcade games.
Sia made the decision to take a photo of Teddy and share it online with the goal of spreading awareness that anything similar should never happen to anyone. But she had no idea that Teddy’s melancholy photo would go viral and attract so much attention. She even felt bad about sharing it after realizing how much attention it received.
Hundreds of individuals emailed Teddy birthday greetings, and many of them included gifts. To make Teddy’s day a little bit better, the Phoenix Suns and the Phoenix Rising MLS team invited the family to their upcoming games.
On behalf of all the other parents who chose not to bring their children to the celebration, only one parent expressed regret to Sia.
Even though this story disappointed us, it should serve as a reminder to be more deliberate and thoughtful.
For further information about the story, view the video below.
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